Brand/Visual Identity

Raj Solanki

(0)

Starting at

$

2,000

About this service

Summary

What is the important of a visual identity?
Visual identities revolve around exploring an idea and direction and experimenting to the fullest. Being able to have an emphasis on how your brand conveys it's message and connects to the audience you are targeting. I love to explore in different ways, and with unique styles to find something that gives a special feeling for each respective brand.
I aim to explore ways to make your brand stand out and invoke the emotion you feel for the company or passion you have. It's easy to get caught up in hundreds of design directions and ideas but it's actually easier to have a designer guide you through that process!

Process

Understanding exactly what your company and brand wants to convey, what is the feeling we want to evoke to users, and who are the users?
Determine a specific mood/direction to take for your brand
Visual exploration for the direction of the brand showing logos, brandwork, etc.
Present the visual designs (could be multiple options)
Gather feedback, revise on the preferred design
Deliver Revised Brand Design

FAQs

  • How long does this process take?

    Typically, developing the identity wholly can take anywhere from 3-5 weeks depending on the deliverables.

  • How many people are working on my project?

    It's just one person, me! I'm a solo designer at the moment which is why I really enjoy meeting new clients and learning about what their passion is and how I can help them visualize it.

  • What is the refund policy?

    No refunds are available, but if you are not happy with the work, we can definitely sort something out whether it's reworking the design, or other means.

What's included

  • Discovery + Moodboard

    This serves as a chance to get to know each other and really understand your project scope and goals. You do the talking, I do the listening, and we figure it what we need to do to make you happy. Understanding questions like: - Who are your main competitors? - Who is your target audience? - What feelings do you want your brand to convey? - What other brands or companies do you admire? Next step, developing moodboards– because my "modern" could look different from your "modern" and so we hammer in on those details. - Moodboard Approvals

  • Identity Design + Brand Work

    Heads down designing based on the moodboard approval. The end of this process can look like: - 1-3 art directions for your brand based on the moodboard approval/direction. Examples of branding: print, signage, social media, etc.

  • Presentation For Feedback

    - We go through a presentation of the designs, logo, branding, visual elements, so we get the initial reaction/thoughts.

  • Revised Visual Identity

    The revised visual identity will be worked on after presentation where I get to refine everything based on your feedback. - Logos (svg, png, jpeg, etc.) - Brand Style Guide (PDF or Figma file) - Visual Patterns, Textures, and/or Illustrations created - Links for fonts or any other graphic items needed to purchase *Depending on client needs!*

Duration

4 weeks

Skills and tools

Brand Designer
Graphic Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Figma
Spline

Work with me

More services

Landing Page/Hero Design

STARTING AT

$1,500

fixed rate