The first step is to understand the brand or company that the logo is being designed for. This includes researching the company's history, values, and mission, as well as the industry they operate in and their competitors. This helps me developing an understanding of the audience and the brand's unique selling points.

Brainstorming and Create: Once the research is done, the next step is to brainstorm and sketch ideas for the logo. This includes exploring different concepts and visual styles that will help to represent the brand's identity in a unique and memorable way.

Digital Drafting: After sketching, the next step is to create digital drafts of the logo concepts. This can be done using design software such as Adobe Illustrator and allows for refining the concept, selecting color palettes, and typography.

Use appropriate colors: Color can have a significant impact on how people perceive a logo. Designers need to select colors that reflect the brand's values, message and target audience. Colors can also evoke emotions and influence consumer behavior.

Choosing the right typography: Typography can be an important aspect of a logo design, as it can help communicate the brand's personality, tone and values. The font used in the logo should be legible, unique and aligned with the brand identity.

Make it relevant: The logo should be relevant to the brand identity, values, and the products or services offered by the brand. The design should reflect the brand's essence, personality and unique selling points.

Feedback and Revision: The design is shared with stakeholders or the client for feedback, suggestions, and necessary revisions. It is important to ensure the design is meeting the goals, vision and expectations of the client.

Launch 🎉.