Brand Design & Strategy: Strategy Launchpad Ignite the Spark
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About this service
Summary
What's included
Brand discovery
Research is conducted on your business, industry, and target audience to understand your unique value proposition, target audience, and competitive landscape.
Target audience
Research is conducted on your ideal customers to understand their demographics, psychographics, and needs.
Brand positioning
our brand's unique value proposition, target audience, and competitive landscape are defined. The question, "Why should customers choose your brand over the competition?" is answered. The brand positioning should be clear, concise, and memorable.
Brand messaging
The brand messaging that communicates your value proposition to your target audience is developed. Guidance on how to be used across all touchpoints.
Brand guidelines
A brand guidelines document that provides detailed instructions on how to use the brand identity and messaging is created. Includes information on the brand's logo, typography, color palette, icons, imagery use, social media direction, and tone of voice.
Brand assets and system
High-resolution organized files of the brand identity, such as logos, fonts, color palettes, and all other assets that will be created.
Training and Handover
Training on how to use the brand identity and messaging themselves is provided. This training can be provided in person or online.
Recommendations
(5.0)
Client • Jun 7, 2023
Recommended
Working with Rand was not only a professional experience but also a personal one. She was responsive, collaborative, and always open to feedback. She made the entire design process feel like a partnership, ensuring that our voices were heard and our needs were met. Her professionalism and dedication to delivering high-quality work were evident throughout the project.
Client • Jun 6, 2023
Recommended
I am pleased to recommend Rand Fazaa for freelancer opportunities. I have worked with Rand on multiple projects and have always been impressed by her professionalism, excellence, and patience. she consistently delivers outstanding results and handles challenges with calmness and adaptability. I have no doubt that Rand will be a valuable asset to any team or project.
