Rough Cut/Initial Assembly: A preliminary edit of the footage, roughly following the script or shot list. This includes basic editing of scenes, transitions, and the sequence of shots.
Timeline Reviews: A reviewable version for client feedback before any final touches, effects, or sound work are applied.
CGI/Digital Effects/Motion Design: Addition of computer-generated imagery or other digital effects to enhance or alter the footage. Animated text, logos, infographics, or visual elements integrated into the video. Compositing, combining multiple visual elements from different sources (e.g., green screen backgrounds, overlays).
Color Correction & Grading: Ensuring consistent color balance, exposure, contrast, and saturation across all shots. Stylized color treatments to give the video a specific mood or look (e.g., cinematic, vintage, vibrant). Look Creation, crafting a unique visual style or aesthetic to match the video's tone and message.
Sound Design & Audio Mixing: Removing background noise, hums, pops, or distortion from recorded audio. Adding custom sound effects to enhance the atmosphere or impact of specific moments (e.g., footsteps, background noise). Balancing levels for dialogue, music, sound effects, and ambient sounds to ensure clarity and cohesion. Choosing or licensing background music that complements the tone of the video. Recording any narration or voice acting required for the video.