Comprehensive Brand Identity Development

Alejandro Ramirez

(0)

Starting at

750

About this service

Summary

I offer a comprehensive brand design service that includes understanding your core values and audience, creating visual moodboards, developing and refining logo concepts, and finalizing your brand's visual identity with detailed guidelines. This process tipically follows a collaborative and iterative approach, ensuring each step is tailored to reflect your vision thoroughly and resonate deeply with your target audience.

Process

Project Brief: Gather and document essential project details (audience, competition, inspiration, values) to guide the design process.

Reference Board: Compile a moodboard with visual examples that align with the project's criteria to explore potential design directions.

Logo Sketches: Develop and refine initial logo sketches, narrowing down to 2-3 viable options for further iteration and discussion.

Brand Refinement: Finalize the logo, select complementary colors and typography, and define key components to complete the brand's visual identity.

Guidelines and Deliverables: Create a style guide for brand use and compile all necessary resources for ongoing branding efforts.

FAQs

1. What does your brand design process involve?
Our process includes understanding your core values and audience, creating visual moodboards, developing and refining logo concepts, and finalizing your brand's visual identity with detailed guidelines. It's a collaborative and iterative approach to ensure the final result aligns with your vision.
2. How long does the brand design process take?
The timeline varies depending on the project scope, but typically, it takes around 4-6 weeks from the initial consultation to the final delivery of brand guidelines and assets.
3. What is required from me during the design process?
We will need your input and feedback at various stages, starting with a detailed project brief. Your participation ensures that the final design accurately reflects your brand's identity and goals.
4. Can you update an existing brand identity?
Yes, we can work on rebranding or updating your existing brand identity to better align with your current vision and market trends.
5. What deliverables will I receive at the end of the project?
You will receive a comprehensive brand guideline document, logo files in various formats, color palettes, typography.

What's included

Logo Versions
Every produced version of the logo in AI, PNG and SVG formats.
Brand Guidelines Document
A PDF with detailed specifications for the visual elements of the brand, such as the logo, color palette, typography, and design standards for the specifics of your industry.
Always Available Downloads Folder
An online folder with all the necesary assets of your brand available forever.

Duration

4 weeks

Skills and tools

Art Director

Brand Designer

Brand Strategist