Summary

Process

FAQs

• What platforms do you work with for email and SMS marketing?

  I primarily work with Klaviyo for email and SMS marketing, as it offers robust features for segmentation, automation, and multi-channel integration. However, I’m happy to discuss other platforms if you have a preferred email service provider (ESP).

• How long does it take to set up the initial strategy and email flows?

  The setup time varies based on the complexity of your needs, but typically, initial strategy development, flow setup, and content calendar planning take around 2-4 weeks. I’ll provide a clear timeline after our initial call and proposal.

• Will I be able to track the performance of my email and SMS campaigns?

  Absolutely! I provide monthly analytics and performance reports with insights into open rates, click-through rates, conversions, and other key metrics. All reports, automations, and campaigns are set up directly in your Klaviyo (or chosen ESP) account, so you have full access to everything at any point. This transparency allows us to refine our approach together and continuously improve results over time.

• How involved will I need to be in the process?

  Client involvement is primarily needed for the initial brand discovery, content approvals and providing details on marketing plans, upcoming campaigns, business updates and social media strategy. Keeping me up to date on these areas ensures that our email and SMS efforts are fully aligned with your broader marketing goals. Once we’ve set up the strategy and content calendar, I’ll handle the execution, allowing you to focus on other aspects of business/marketing.

• Can this service integrate with my broader marketing efforts?

  Yes, I’ll work closely with you to align the email and SMS strategy with your social media, content, and overall marketing goals. This ensures a cohesive brand experience across channels and maximises engagement.