E-Commerce Email Manager + SMS
Starting at
$
1,250
/moAbout this service
Summary
This package offers an all-in-one email and SMS marketing strategy to build lasting customer loyalty and drive consistent growth. Featuring custom-designed campaigns, advanced automations, a multi-channel SMS approach and monthly strategy calls, we’ll work together to make email and SMS the core of your brand’s success.
Process
01 | Intro Call We’ll start with a quick call to discuss your brand’s goals and email marketing needs. This is where I’ll get an initial understanding of your vision and what you’re looking to achieve.
02 | Proposal & Contract After our call, I’ll send over a custom proposal with the best package for your brand. Once you’re happy with everything, we’ll sign a contract to kick things off.
03 | Client Portal & Project Setup You’ll receive access to your personalised client portal in Notion, where we’ll keep everything organised. I’ll also join Slack (or your team’s project management system) for easy collaboration.
04 | Brand Discovery & Audit I’ll dive deep into your brand’s story, target audience, and current email strategy. Running a full audit of your existing email setup will allow me to identify key opportunities for optimisation.
05 | Strategy & Flow Optimisation With insights from the audit, I’ll craft a tailored email and SMS strategy aligned with your brand and broader marketing goals. We’ll focus on optimising any existing flows and creating impactful customer journeys.
06 | Content Calendar Planning Together, we’ll start building out a content calendar that integrates seamlessly with your broader marketing efforts. This ensures a cohesive, multi-channel experience that supports your launches, campaigns, and brand messaging.
FAQs
What platforms do you work with for email and SMS marketing?
I primarily work with Klaviyo for email and SMS marketing, as it offers robust features for segmentation, automation, and multi-channel integration. However, I’m happy to discuss other platforms if you have a preferred email service provider (ESP).
How long does it take to set up the initial strategy and email flows?
The setup time varies based on the complexity of your needs, but typically, initial strategy development, flow setup, and content calendar planning take around 2-4 weeks. I’ll provide a clear timeline after our initial call and proposal.
Will I be able to track the performance of my email and SMS campaigns?
Absolutely! I provide monthly analytics and performance reports with insights into open rates, click-through rates, conversions, and other key metrics. All reports, automations, and campaigns are set up directly in your Klaviyo (or chosen ESP) account, so you have full access to everything at any point. This transparency allows us to refine our approach together and continuously improve results over time.
How involved will I need to be in the process?
Client involvement is primarily needed for the initial brand discovery, content approvals and providing details on marketing plans, upcoming campaigns, business updates and social media strategy. Keeping me up to date on these areas ensures that our email and SMS efforts are fully aligned with your broader marketing goals. Once we’ve set up the strategy and content calendar, I’ll handle the execution, allowing you to focus on other aspects of business/marketing.
Can this service integrate with my broader marketing efforts?
Yes, I’ll work closely with you to align the email and SMS strategy with your social media, content, and overall marketing goals. This ensures a cohesive brand experience across channels and maximises engagement.
What's included
Custom Email Design in Figma
All emails are designed in Figma with your brand’s aesthetics in mind, ensuring readability and engagement, while providing a seamless design-to-build process.
Email & SMS Campaigns in Klaviyo
Crafted, on-brand emails and SMS messages that tell your brand’s story, connect with your audience, and are optimised for performance within Klaviyo for a multi-channel and targeted approach.
A/B testing
Optimised performance through data-driven A/B testing, allowing us to understand what resonates best with your audience and fine-tune our approach.
Audience Segmentation & Tagging
A targeted approach with smart segmentation and tagging, ensuring each message reaches the right people to boost conversions and build loyalty.
Monthly Analytics & Reporting
Detailed performance reports with actionable insights, so you can see what’s working, track progress and keep improving over time.
Campaign Planning & Scheduling
Thoughtfully planned campaigns to ensure timely delivery, with scheduling that aligns with your broader marketing strategy for maximum impact.
Ongoing Strategy Alignment
Regular check-ins to ensure that your email strategy is aligned with social media and brand goals, creating a cohesive, impactful experience for your audience.
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