Concretize — Vision Execution

Hamza Shaebi

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About this service

Summary

(About)
Vision Execution is the art and science of turning ideas into tangible results. It bridges the gap between aspiration and action, translating abstract visions into concrete steps, deliverables, and measurable outcomes.
(Strengths & Expertise)
- Proven Track Record: Extensive experience transforming creative visions across diverse fields – from brand strategy and product design to immersive installations and interactive exhibits.
- Multi-Disciplinary Skills: Expertise in art direction, branding, editorial design, web design, and project management ensures a holistic approach.
- Collaborative Mindset: I thrive in collaborative environments, building strong partnerships to achieve shared goals.
(Creative Philosophy)
- Ambition: I set high standards and relentlessly pursue excellence.
- Drive: My focus and dedication ensure consistent results and exceed expectations.
- Passion: My love for creativity fuels innovative thinking and a willingness to explore new solutions.
- Enthusiasm: I create a positive and inspiring atmosphere that fosters collaboration and empowers teams.
(Skillset)
- Core Competencies: Art & Creative Direction, Brand Strategy & Branding, Project Management, Design Leadership
- Design Expertise: Product Design, Editorial Design, Web Design, Exhibition & Space Design, Interactive Design
- Additional Skills: Typeface Design, Animation & Motion Design, Storytelling, Pop-Up Shop Design, Projection Mapping
(Collaborate)
Ready to bring your vision to life? Let's work together. I'll leverage my experience, passion, and multi-disciplinary skills to guide you through the entire vision execution process, from concept to concrete reality. We'll create experiences that resonate and leave a lasting impact.

Process

1. Vision Clarification: A deep dive to understand the core idea, desired outcomes, and project scope.
2. Research & Analysis: Comprehensive research and analysis to inform the creative direction and strategic planning.
3. Art & Creative Direction Concepts: Developing compelling visual and conceptual directions to guide the project's aesthetic and message.
4. Strategic Planning: Crafting a detailed roadmap with actionable steps, resource allocation, timelines, and key performance indicators (KPIs).
5. Stakeholder Alignment: Ensuring everyone understands and buys into the vision through clear and effective communication.
6. Implementation: Putting the plan into action, managing resources, tracking progress, and adapting to challenges with agility.
7. Continuous Evaluation: Regularly assessing progress against the plan and KPIs, making data-driven adjustments as needed.
8. Refinement: Honing details, making final adjustments, and ensuring all aspects align with the overall vision.
9. Delivery: Presenting the final product or experience, exceeding expectations, and leaving a lasting impact.

What's included

  • Vision Clarification Doc

    Project Brief & Scope Definition: A concise document outlining the project's core idea, desired outcomes, target audience, project scope, timeline, and budget. This serves as the foundation for all subsequent work.

  • Research & Analysis Doc

    -Competitive Landscape Analysis: A detailed report examining key competitors, their strengths and weaknesses, market trends, and potential opportunities for differentiation. - Target Audience Personas: Profiles of your ideal customers or users, including demographics, psychographics, behaviours, pain points, and motivations. -Creative Inspiration Board: A curated collection of visual references, mood boards, and design trends that align with the project's goals and aesthetic direction.

  • Art & Creative Direction Concepts

    - Concept Presentation: A visually engaging presentation showcasing 2-3 distinct creative directions, each with mood boards, colour palettes, typography examples, and initial sketches or mockups. -Rationale & Explanation: A written document detailing the thought process behind each concept, highlighting its strengths, potential challenges, and alignment with the project brief.

  • Delivery + Journal

    -Final Product or Experience: The completed project, delivered in the agreed-upon format and exceeding expectations. This could be a website, branding package, exhibition design, or any other output defined in the Project Brief & Scope Definition. -User Guide or Training Materials (if applicable): Documentation to ensure smooth onboarding and usage of the final product. -Project Summary Report: A concise overview of the project's journey, highlighting key milestones, challenges overcome, and lessons learned.

Skills and tools

Art Director
Visual Designer
Consultant
Adobe Creative Cloud
Framer
Glyphs
Notion
Webflow

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