Brand strategy by Alessia Iacono

Brand strategy by Alessia IaconoBrand strategy by Alessia Iacono

My brand strategy process is a journey of discovery and transformation. I partner closely with you to unearth the essence of your brand, delving deep into your values, aspirations, and unique selling points. By understanding your business from the core, I lay the foundation for a brand strategy that resonates authentically.

I recognize that each business is a distinct entity with its own story to tell. My brand strategy services are not one-size-fits-all – they're tailored to your specific needs, industry dynamics, and growth objectives.

What's included

Research

-An evaluation of the current brand's strengths, weaknesses, opportunities, and threats. -Competitor Analysis.

Brand Positioning

-Brand Positioning Statement: A concise statement that defines the brand's unique value proposition, target audience, and differentiation. -Brand Archetype: Identification of the brand's personality and archetype, helping guide the tone and messaging.

Brand Identity

-Logo Design: Creation of a distinctive logo that visually represents the brand's identity and values. -Color Palette: Selection of a cohesive color scheme that reflects the brand's personality and resonates with the target audience. -Typography: Recommendations for fonts and typography styles that align with the brand's image. -Imagery and Visual Elements: Guidelines for using images, illustrations, and graphics that reinforce the brand's visual identity.

Messaging and Voice

Brand Voice and Tone: Guidelines for the brand's communication style, including the appropriate language, tone, and messaging.

Brand Implementation

Templates: Design templates for various materials, such as business cards, letterheads, presentations, and social media posts. Website and Digital Guidelines: Suggestions for creating a consistent online presence, including website design and social media profiles.

Example work