What's included

• Research

  -An evaluation of the current brand's strengths, weaknesses, opportunities, and threats. -Competitor Analysis.

• Brand Positioning

  -Brand Positioning Statement: A concise statement that defines the brand's unique value proposition, target audience, and differentiation. -Brand Archetype: Identification of the brand's personality and archetype, helping guide the tone and messaging.

• Brand Identity

  -Logo Design: Creation of a distinctive logo that visually represents the brand's identity and values. -Color Palette: Selection of a cohesive color scheme that reflects the brand's personality and resonates with the target audience. -Typography: Recommendations for fonts and typography styles that align with the brand's image. -Imagery and Visual Elements: Guidelines for using images, illustrations, and graphics that reinforce the brand's visual identity.

• Messaging and Voice

  Brand Voice and Tone: Guidelines for the brand's communication style, including the appropriate language, tone, and messaging.

• Brand Implementation

  Templates: Design templates for various materials, such as business cards, letterheads, presentations, and social media posts. Website and Digital Guidelines: Suggestions for creating a consistent online presence, including website design and social media profiles.