Brand Identity DesignJamelle Delena
I'm Jamie, a brand designer with 10 years of experience building visual identities for small, founder-led product and lifestyle brands. The kind of brands where the founder is the brand — and every design decision has to reflect that.
I don't do logo mills or mood board guessing games. I take time to understand what you're building, who you're building it for, and what you need people to feel the moment they encounter your brand. Then I design something that actually holds up — across your packaging, your website, your socials, and everywhere else your brand shows up.
Visit my website portfolio: https://hirayalabs.com/
Packages
Logo + Brand Kit — starting at $500
The essentials to get your brand looking consistent and professional.
Includes:
Primary logo + variations (horizontal, stacked, icon)
Color palette
Typography system
Basic brand usage guidelines
Final files in AI, PDF, PNG, and SVG
Full Visual Identity System — starting at $1,000
A complete brand identity built to grow with you.
Includes everything in the Brand Kit, plus:
Brand Essence: Core information about your brand’s mission and values.
Logo Usage Guidelines: How to (and how not to) use your logo for maximum impact.
Color Palette: Primary and secondary hex codes for digital and print.
Typography: Your signature font pairings.
Brand Patterns & Textures: Custom visual elements that make your brand recognizable without the logo.
Brand Applications (Mockups): Realistic 3D visualizations of your brand in action—from stationery and social media to signages, banners, and (for our Ecommerce friends) detailed product packaging samples.
Not sure which one you need? Message me and we'll figure it out together.
How it works
Discovery — We start with a brand questionnaire and a call. I want to understand your business, your audience, and where you're headed — not just what you like on Pinterest.
Strategy + direction — Before I design anything, I put together a creative direction document outlining the visual territory we're moving into. You align on direction before I pick up a pen.
Design — I develop your identity and present it as a cohesive system, not isolated logo options. You'll see how it lives in the real world.
Revise + refine — Two rounds of revisions to get every detail right.
Handoff — You receive a complete, organized file package and a guidelines document you can actually hand to a printer, developer, or future designer.
Jamelle's other services
Starting at$500
Duration1 week
Tags
Brand Designer
Brand Strategist
Service provided by
Jamelle Delena Binangonan, Philippines
Brand Identity DesignJamelle Delena
I'm Jamie, a brand designer with 10 years of experience building visual identities for small, founder-led product and lifestyle brands. The kind of brands where the founder is the brand — and every design decision has to reflect that.
I don't do logo mills or mood board guessing games. I take time to understand what you're building, who you're building it for, and what you need people to feel the moment they encounter your brand. Then I design something that actually holds up — across your packaging, your website, your socials, and everywhere else your brand shows up.
Visit my website portfolio: https://hirayalabs.com/
Packages
Logo + Brand Kit — starting at $500
The essentials to get your brand looking consistent and professional.
Includes:
Primary logo + variations (horizontal, stacked, icon)
Color palette
Typography system
Basic brand usage guidelines
Final files in AI, PDF, PNG, and SVG
Full Visual Identity System — starting at $1,000
A complete brand identity built to grow with you.
Includes everything in the Brand Kit, plus:
Brand Essence: Core information about your brand’s mission and values.
Logo Usage Guidelines: How to (and how not to) use your logo for maximum impact.
Color Palette: Primary and secondary hex codes for digital and print.
Typography: Your signature font pairings.
Brand Patterns & Textures: Custom visual elements that make your brand recognizable without the logo.
Brand Applications (Mockups): Realistic 3D visualizations of your brand in action—from stationery and social media to signages, banners, and (for our Ecommerce friends) detailed product packaging samples.
Not sure which one you need? Message me and we'll figure it out together.
How it works
Discovery — We start with a brand questionnaire and a call. I want to understand your business, your audience, and where you're headed — not just what you like on Pinterest.
Strategy + direction — Before I design anything, I put together a creative direction document outlining the visual territory we're moving into. You align on direction before I pick up a pen.
Design — I develop your identity and present it as a cohesive system, not isolated logo options. You'll see how it lives in the real world.
Revise + refine — Two rounds of revisions to get every detail right.
Handoff — You receive a complete, organized file package and a guidelines document you can actually hand to a printer, developer, or future designer.
Jamelle's other services
$500