I'm a to responsible for managing a brand’s social presence, on any number of social media networks including but not limited to: Facebook, Instagram, TikTok, LinkedIn, Twitter, and more.

A social media content creator may be the one to actually create original content and posts, or they may outsource the actual content but maintain responsibility to manage the process from start to finish.

The goal of a social media content creator is generate social media engagement while also keeping the brand voice and strategy on both a macro and micro level.

Social media presents a huge marketing opportunity for businesses of any size. No matter what industry or niche you or your business is a part of, there’s bound to be an ideal platform to help you target the right audience. Instagram or Pinterest, for example, are the best social platforms for brands that rely heavily on imagery.

Some examples: