What's included

• Color Palette and Typeface Exploration

  As part of a brand exploration session, prepare a brand color palette that includes 1-3 dominant colors and 1-5 secondary colors. Present different directions for typography selection options and usage. Provide a short document, about two-pages, that provides general guidelines for color and typography use, along with examples.

• Stylescape Creation

  A carefully collected combination of images, textures, typography, and colors to communicate a certain look and feel of a brand, website, or any other design project.

• Logo Design

  3 logo concepts based on Discovery session, with 2 rounds of revisions. Finalized files organized and packaged in the following formats: .eps, .ai, .png, .svg, and .jpeg. Logo in full color, black, white, and grayscale.

• Brand Style Guide

  A document with a set of standards for the formatting and design of brand documents or websites.