What's included

• Logo Suite

  Primary Logo: The main logo design to represent the brand. Secondary Logo/Variations: Alternate layouts, such as horizontal, stacked, or simplified versions for different uses. Logo Mark: An icon or symbol version of the logo, usually for use in smaller spaces. Favicon: A small version of the logo, typically used for browser tabs.

• Colour Palette

  Primary and Secondary Colors: Main brand colors with specific HEX, RGB, and CMYK codes. Accent Colors: Additional colors that complement the primary palette. Neutral Colors: Background or secondary tones that balance the brand’s primary colors.

• Typography Guidelines

  Primary Font: The main font for headings and important text. Secondary Font: Font styles for body text or secondary headers. Font Weights and Styles: Specifications on font weights (bold, light, etc.) and any specific styling.

• Brand Patterns & Textures

  Custom Patterns or Textures: Backgrounds, patterns, or textures that are unique to the brand. Application Guidelines: Suggestions on how to use these patterns for brand consistency.

• Iconography & Graphics

  Custom Icons: Branded icons for use on social media, websites, or marketing materials. Graphics or Illustrations: Any brand-specific graphic elements that enhance the brand’s visual language.

• Photography & Imagery Style Guide

  Brand Photography Guide: Style guidelines for photography that align with brand tone and visuals. Imagery Examples: Sample photos or illustrations showcasing the brand’s look and feel.

• Brand Guidelines Document

  Usage Rules: Detailed rules on logo usage, color applications, typography, and image styles. Do’s and Don’ts: Specific guidelines on what should and shouldn’t be done with brand assets to maintain consistency.

• Mockups and Sample Applications

  Stationery Mockups: Examples of business cards, letterheads, or envelopes. Digital and Print Ad Mockups: Examples of social media posts, banners, and other digital assets. Packaging/Physical Applications: If applicable, branded packaging designs or mockups of physical applications.

• File Package

  Logo and Icon Files: Multiple file formats (SVG, PNG, JPG, PDF) for logos and icons in various colorways. Typography Files: Licensed or recommended fonts for brand consistency. Pattern and Texture Files: Editable files or image assets for patterns and textures. Brand Guidelines PDF: A final PDF guide that summarizes everything in one easy-to-reference document.