Description: A series of interconnected emails designed for a specific marketing campaign, such as welcoming new subscribers, promoting a sale, or nurturing leads. Each email will have a clear objective, compelling copy, and a call to action.
Purpose: To engage subscribers, drive conversions, and build a relationship with the brand's audience.
Components: Subject lines, email body copy, calls to action, visual elements (if applicable), and a schedule or sequence for sending the emails.