My strategy for getting leads for B2B businesses is first a deep market research, to understand the target audience better (fears, desires, pains, and other psychographics).

Then I'll get into creating ad copies and ad creatives that speak to your ideal client. After market, compelling offers + bonuses and persuasive copies are done, I'll upload everything into Meta Ads Manager as a new campaign, ad sets and ads.

The last step is testing, testing the campaign elements and tracking the results from each ad and maximizing on the best performing lead ads.