UX Writing/Content Design for your product or website

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About this service

Summary

The words in your product or website can either make or break your users' experience. By using clear, consistent, and empathetic language, your users can navigate your product with ease and gain trust in your company and product.



Here's how we can work together:



  1. Discovery/Research Phase 🔍 - We'll start by understanding your business, users, and content goals. The research phase involves user research, competitor research, and a content audit.
    • User Research: If you have existing user research from user testing, interviews, or surveys, I'll use the existing data to inform the content strategy. Otherwise, we can conduct user research (interviews, surveys, user testing) to understand your users and their needs.
    • Competitor Research: I will conduct competitor research to understand how other businesses are approaching content strategy and UX writing. This will also help us identify gaps and opportunities in the market.
    • Content Audit: I will valuate and analyze existing content to identify strengths and areas of improvement.
  2. Content Strategy ✨ - Based on the insights from the discovery/research phase, I will develop a content strategy aligned with user needs and business goals. The content strategy will include recommendations for brand voice, tone, messaging, and content types and formats.
  3. UI/Product Copy 📲 - I will craft clear and concise copy for your product or website. It's important that I work with you and your UX design team to understand the business objectives and user intent, which will help me plan, manage, and create all the content seen on your product.
  4. Ongoing Support 👩🏼‍💻 - I can provide ongoing support to ensure that the content remains effective and meets the needs of your users.



What's included

  • User Interface (UI) Copy/Microcopy

    I'll design clear and concise UI copy that is consistent with your brand voice. UI copy can include buttons, error messages, labels, and other content that helps users navigate your product/service.

  • Landing Page Copy

    I'll write or edit your homepage copy including the headings, labels, product descriptions, buttons, and CTAs.

Recommendations

(5.0)

Denise Schaefer • Surge

Client • Feb 27, 2023

Karina is an amazing writer and a delight to work with! She's been a huge part of making Surge (https://www.surgewomen.io/learn-about-web3) a success. She has the ability to take complex topics and simplify them using easily digestible language. I recommend her to anyone looking for a strong, creative, structured and kind writer!


Skills and tools

UX Researcher
UX Designer
Content Writer
Figma
Google Docs

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