Branding and Identity

Nainika Lamba

(0)

Starting at

2,500

About this service

Summary

Are you looking to establish a unique and memorable identity for your business?

As a graphic designer, I specialize in crafting compelling branding and identity solutions that resonate with your target audience. From creating captivating logos to designing cohesive brand guidelines, I'll help you stand out in the competitive market and communicate your brand's values effectively.

Phases of a Project:

Research and Discovery - Understanding the client's business, target audience, competitive landscape, and identifying deliverables.

Strategy and Concept Development - Defining the brand's positioning, core values, and conceptual direction. This phase involves brainstorming, sketching, and presenting initial design concepts.

Design and Development - Creating visual assets, including logo design, typography, color palettes, and brand collateral. Iterative design and feedback loops occur during this phase.

Refinement and Finalization - Incorporating client feedback and making necessary revisions to the selected design concept. Finalizing the visual identity and creating brand guidelines.

Presentation and Delivery - The final logo design, colour palette, and typography recommendations, is presented to the client. Finally, the logo files in various formats suitable for different applications and platforms.

Guidelines for Clients:

Provide Clear Brief - Clients should communicate their business objectives, target audience, unique selling points, deliverables, and any specific requirements or preferences for the brand's visual identity.

Active Collaboration - Clients should participate in the process, providing feedback, and timely responses to help shape the design direction.

Trust the Process - Trusting the expertise of the designer and being open to creative suggestions and recommendations can result in a stronger brand identity.

Consistency and Implementation - Following the provided brand guidelines and using the visual elements consistently across all brand touch points ensures a cohesive and recognizable brand presence.

Long-term Vision - Understanding that branding is an ongoing process and that the brand identity may evolve over time. Clients should consider the future growth and adaptability of the brand.

Let's collaborate to elevate your brand and leave a lasting impression on your customers.

What's included

Discovery Consultation
Let's kickstart our project with a friendly chat to get to know each other better. We'll dive into your goals, develop a solid strategy, and align it with your brand vision. It's an essential first step towards creating a successful collaboration.
Logo Design
A unique and memorable logo that represents the brand's identity, values, and offerings.
Visual Identity
Visual elements that form the brand's identity, including color palettes, typography, imagery styles, and graphic elements.
Brand Pattern
A brand pattern is a powerful addition to enhance your brand identity. It can be crafted from your logo, initials, or any unique symbols or elements created specifically for your brand.
Print Design
Various marketing communication such as business cards, letterheads, envelopes, brochures, and other print materials that align with the brand's visual identity. You can choose 3 print design deliverables.
Brand Guidelines
Brand guidelines that outline the proper usage and application of the brand's visual elements, ensuring consistency across different platforms and mediums.
Brand Strategy
A comprehensive brand strategy that defines the brand's positioning, target audience, brand messaging, and overall brand voice.
Social Media Launch Templates
4 custom-designed templates for Instagram, LinkedIn, and Facebook. Perfect for new brand launches or consistent branded content.
Instagram Highlight Covers
I can create custom Instagram Highlight Covers that beautifully represent your brand and enhance your profile. These covers will be designed to match your brand aesthetics and effectively communicate the content of each highlight category.
Logo Animation
Visually engaging animation of a brand's logo to add motion and impact to its visual representation.
Two Revisions
Revisions are an essential part of the branding design process, allowing us to refine and customize the design until it perfectly represents your brand. We value your feedback and work closely with you to ensure the final design exceeds your expectations.
Add-on Services Available
- Packaging Design - Presentation Design - Merch Design (Apparel, Bags, Stickers, etc.) - Motion Graphics (GIFs, Animated Illustrations, etc.) and more