Brand Creation

Starting at

$

500

About this service

Summary

This service consists of a custom strategy session, brand guidelines creation, and art direction definition. We think critically and strategically about your brand to uncover unique market positioning, and later allow the expression of your brand into artistic direction that will serve as branding guidelines for your business mediums.

FAQs

  • How do we get started?

    We first hop on a discovery call to learn what I call a "service-client fit". I take pride in delivering work that feels and is personal, and not just another dollar exchange. We briefly make introductions, go over work style preferences, goals, ambitions, and everything to establish a strong business partnership. After I gather a sense of what you're really looking to get out I can provide you with a custom proposal before we get started with our brand strategy.

  • How long does this take?

    Anywhere from 1-3 weeks, depending on urgency and scope. This will be assessed in the discovery call and defined in the project proposal, prior to having to make an investment decision.

  • I have a brand, what now?

    That depends... on you! What excites you? Where do you want to start? A business idea is more often than not defined by uncertainty and possibility. But what drives a person to make great creations if not excitement? Follow your heart, imagine the unimaginable, and trust your intuition.

What's included

  • Brand Guidelines

    Receive a meticulously crafted Brand Guidelines Deck, including strategic brand attributes and co-created art direction. These guidelines will serve as the origin of truth from which your brand will take root.

  • Strategy Session

    "Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” - Abraham Lincoln After a discovery call I will create a custom brand strategy session with questions that help us understand and define your brand, and uncover key attributes that will determine your brand's visual identity and unique market positioning.

  • Art Direction

    As within, so without. With our brand properly defined, the presentation can reflect the intricate combination of mission, values, positioning, and strategy we have diligently crafted. Art direction consists of color palettes, moodboard decks, and typographic elements that will serve as guidance for creative expression of the brand. An intentionally made art direction will permeate all mediums that your brand touches, from web development, to social media content, and physical mediums like package design.


Duration

2 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
ChatGPT
Figma

Industries

Product Design
Marketing
Personal Branding

Work with me