Creative Email Marketing Campaigns
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About this service
Summary
FAQs
What email marketing services do you offer?
I offer advanced email marketing services including strategy, automation setup, lifecycle flows, campaign management, and performance optimisation. I work with ecommerce and service-based businesses focused on revenue growth and retention.
Are you an email marketing specialist or consultant?
Both. I work as an email marketing specialist handling execution, and as an email marketing consultant helping businesses design scalable email systems and strategies.
Which email marketing platforms do you work with?
I work with Klaviyo, HubSpot, ActiveCampaign, Mailchimp, Brevo, and other leading email marketing platforms, depending on the business model and requirements.
Do you have experience with ecommerce email marketing?
Yes. I have experience building ecommerce email marketing systems including abandoned cart flows, post-purchase automation, cross-sell and upsell campaigns, and customer retention programs.
Can you help with email automation and lifecycle marketing?
Yes. Email automation and lifecycle marketing are core areas of my work. I design and optimise automated flows based on user behaviour, purchase history, and engagement signals.
How do you improve email marketing performance?
I focus on segmentation, personalisation, deliverability, and continuous testing. Performance is measured using revenue, conversions, repeat purchases, and customer lifetime value, not just open or click rates.
Do you manage ongoing email campaigns?
Yes. I manage ongoing email campaigns including planning, copy optimisation, testing, and performance analysis for both ecommerce and service-based businesses.
Can you set up email marketing from scratch?
Yes. I can handle end-to-end email marketing setup including ESP configuration, list hygiene, automation flows, and campaign frameworks.
Do you work with agencies or in-house teams?
Yes. I regularly collaborate with agencies and in-house teams as an email marketing specialist or supporting consultant.
What makes you different from other email marketers?
I focus on building email systems that drive measurable business outcomes. My work prioritises revenue, retention, and long-term growth rather than vanity metrics.
What's included
Strategy and Revenue Alignment
• Email marketing strategy aligned with business goals and customer lifecycle • Audience segmentation framework based on behaviour, intent, and value • Channel role definition within the overall marketing mix • KPI framework tied to revenue, retention, and lifetime value
Platform and Infrastructure Setup
• ESP audit and optimisation . Klaviyo, HubSpot, Mailchimp, ActiveCampaign, etc. • Deliverability and sender reputation review • Domain authentication setup . SPF, DKIM, DMARC • List hygiene and consent compliance checks • Data and CRM integration review
Lifecycle and Automation Flows
• Welcome and onboarding sequences • Abandoned browse, cart, and checkout flows • Post-purchase education and retention flows • Re-engagement and win-back campaigns • Lead nurturing workflows for service-based businesses
Campaign Planning and Execution
• Monthly campaign calendar aligned with business and seasonal goals • Promotional, educational, and relationship-building campaigns • Copy frameworks optimised for clarity and conversion • Creative direction and layout recommendations • CTA and offer positioning
Advanced Segmentation and Personalisation
• Behaviour-based and purchase-based segmentation • Dynamic content and conditional logic setup • Personalisation using customer data and lifecycle stage • High-value customer and repeat buyer targeting
Conversion Rate and Performance Optimisation
• Subject line, preview text, and CTA testing • Send-time and frequency optimisation • Funnel drop-off analysis within email journeys • Revenue attribution and conversion tracking
Ecommerce-Specific Email Deliverables
• Product recommendation logic and merchandising emails • Cross-sell and upsell email strategy • Inventory, pricing, and urgency-based triggers • Review, loyalty, and referral email programs
Service-Based Business Email Deliverables
• Lead magnet and opt-in strategy • Consultation and booking-focused email flows • Educational and authority-building sequences • Long-cycle nurture programs for high-consideration services
Reporting and Insights
• Custom dashboards for engagement and revenue metrics • Campaign and flow performance reporting • Actionable insights and optimisation roadmap • Continuous improvement and testing plans
Collaboration and Ongoing Support
• Coordination with design, CRM, and growth teams • Campaign QA and deliverability monitoring • Documentation and SOP creation • Strategic oversight and ongoing optimisation
Skills and tools
Industries