Planning For Visbility by Branda JohnsonPlanning For Visbility by Branda Johnson

Planning For Visbility

Branda Johnson

Starting at

3,000

About this service

Summary

We’ll work together to create a customized communications plan, content calendar, and pitch plan. These can be repurposed annually, passed along to a virtual assistant, or recreated to promote your launches. The plans are easy to follow and assist you in building awareness for your brand, products, or events.

Taking the time to implement a customized communications plan on your own can be way more useful than trying to work with a publicist for a short-term project. PR is a long-term play, and being aware of the tools and processes that go into it can only help you in the future, whether you want to continue handling the media on your own or commit to hiring an agency like BJC.

FAQs

What if I don't have enough time to do the session all in one day?
No worries! Planning for Visibility sessions can be broken up into max 4 sessions over the course of 30 days.
Are payment plans available?
Definitely! I know firsthand how difficult it can be to invest financially into doing what may be best for your brand and business. Sessions can be broken up into max 6 payments over 6 months.
What if I haven't launched my business yet?
This will be fun; let’s plan for your launch! Create a buzz with your content, explain why you started, and plan things for the coming year. I got you covered!
What if I still feel like I can't execute the plans myself?
Well, that’s where BJC’s full client services come in, you can learn more here. But if you’re not ready to commit to adding a full time communications strategist to your team, I work with you to make your plans as simple and catered to you as possible. Feel free to consider working with a team member, VA or even an intern to assist you in implementing what we set up. Remember, it will work if you do.

What's included

Communications Plan
Your communications plan will outline your goals and tactics for all four media types (paid, earned, shared, and owned), highlighting all the best ways to get in front of those you wish to reach.
Social Media Audit
Social Media Audit will look at where you are currently and determine which content is best for you to create, as well as the best platforms to use to reach your target audience
Content Calendar
30-Day Content Calendar to plan out social media content for the month featuring a general weekly schedule that works best for you, calls to action to increase follower engagement, and the forms of content to post
Customized Pitch Plan
12-month customized pitching plan highlighting key dates and tie-ins that can be pitched to the media to position your brand

Duration

1 day

Skills and tools

Public Relations Manager

Canva

Gmail

PayPal

Slack

Zapier

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