What's included

• Client Questionnaire

  After getting to know each and deciding to move forward together, I’ll send over a detailed brand questionnaire for you to fill out, helping you clarify what you want your brand to be and fill in any gaps you might not have thought about yet!

• Brand Strategy

  I'll provide an in-depth comprehensive brand strategy that will set you up for success!

• Audience Personas

  We’ll create your target audience and uncover their personalities, needs, and behaviors. This info will help you tailor your messaging and connect with your audience like a pro!

• Competition Analysis

  We’ll analyze your market rivals, uncovering their strengths and weaknesses so you can shine brighter and with a unique identity that will set you apart.

• Brand Personality and Voice

  We’ll work together to nail down your brand's personality and then find the perfect voice and tone that truly reflects it.

• Moodboard and Creative Direction

  I'll present 2 curated moodboards and brand directions for you to choose the one that speaks to your vision!

• Logo Suite

  You'll get a fresh, unique primary logo with a matching secondary and logo mark that perfectly capture your vibe, ensuring versatility and making your brand stand out across all your platforms!

• Color Palette

  You'll have a lovely color palette that will perfectly reflect your brand and vision!

• Font Pairings

  I'll show you the most perfect fonts that will make your brand stand out, effortlessly combining both style and readability.

• 8 Graphic Elements

  You'll get your very own, unique graphical elements that'll keep your brand looking cohesive and on point.

• Brand Patterns

  You'll get three custom patterns perfect for social media and real-life use.

• Social Media Assets

  I’ll whip up a profile pic, Facebook banner (if needed), and 5 Instagram highlight covers to level up your social media game!

• Brand Presentation

  I’ll showcase your brand in a stunning presentation that brings it to life, just so you can see just how awesome it'll look in real life use!

• 2 Rounds of Revisions

  You'll get 2 rounds of revisions after the presentation, if needed, to make sure everything is perfect. If no revisions are required, we're good to go!

• Mini Brand Sheet

  After your final approval, you'll receive a mini brand sheet that you can easily reference whenever you need a refresher!

• Brand Guidelines

  I’ll deliver a detailed brand guidelines document with all your assets, plus some important stuff like exclusion zones, dos and don’ts, correct color combos, and more; everything you'll need to keep your brand looking cohesive and consistent!

• 5 Add-ons

  You can add three cool extras to your package—think uniforms, hats, business cards, or anything else you have in mind; just let me know!