Week 1: Discovery + Positioning. Before we start, you'll complete what I call a brain transfer: around 20 questions, pulled from a bank of 75 I've refined over 15 years. It's designed to uncover the assumptions you're making, the road you've already travelled and where you're trying to get to. By the time we kick off, I already know the lay of the land and where I'd start. From there, I go deep on your product, market and audience. We nail the narrative: what you do, who it's for, and why it matters. I write the copy and establish the visual direction.