Branding, Design, & UI/UX by Armando Ceron

Branding, Design, & UI/UX by Armando CeronBranding, Design, & UI/UX by Armando Ceron

Branding, Design, & UI/UX

Armando Ceron

Starting at

/hr

About this service

Summary

Brand Identity Design:

Logo Design: Creation of a distinctive logo that visually represents the brand's essence and values.

Color Palette: Selection of a cohesive color scheme that aligns with the brand's personality and resonates with the target audience.

Typography Guidelines: Specification of fonts for various brand materials, maintaining consistency and readability.

Iconography: Design of custom icons or symbols that enhance the brand's visual language.

Visual Style Guide: Compilation of all design elements with guidelines on their usage, spacing, proportions, and placement.

Tone: Copywriting style, tonality, and overall voice of the brand/product/service.

Brand Guidelines: Comprehensive documentation of the brand's visual guidelines, including logo usage, color codes, typography specifications, and design principles.

Additionally, print collateral, digital assets, packaging, collateral, environmental graphics, Mockups, Prototypes, Print-Ready Files

User Interface (UI) Design:

High-fidelity UI mockups: Detailed visual representations of the product's user interface, showcasing elements such as buttons, icons, typography, and color schemes.

Style guides: Documentation outlining design principles, color palettes, typography guidelines, and UI component specifications for consistency across the product.

Asset files: Exported design assets in various formats (e.g., PNG, SVG) for developers to implement the designs accurately.

Interactive prototypes: Prototypes that allow stakeholders to experience the user interface interactions and transitions before development.

User Experience (UX) Design

User personas: Detailed profiles of target users, including their goals, behaviors, and pain points, to guide design decisions.

User journey maps: Visual representations of the user's end-to-end experience, identifying touchpoints and opportunities for improvement.

Wireframes: Low-fidelity skeletal layouts depicting the product's structure and content arrangement without focusing on visual details.

Interactive prototypes: Functional prototypes that simulate user interactions, helping stakeholders understand the flow and functionality of the product.

Interaction Design:

Micro-interaction designs: Small, subtle animations or interactions that enhance user engagement and provide feedback, such as button hover effects.

Transition animations: Smooth animations that guide users through changes between screens or states in the product.

Motion guidelines: Documentation outlining how animations and interactions should be implemented to maintain a consistent user experience.

Prototype animations: Interactive prototypes that showcase how interactions and animations will work within the product, giving stakeholders a tangible sense of the experience.

Art Direction:

Creative Concept: Develop a clear and compelling creative concept that guides the overall visual direction of the project.

Mood Boards: Curating visual references, color palettes, and design elements to communicate the intended look and feel.

Visual Strategy: Defining a strategic approach for how design elements will convey the brand message or project theme.

Creative Direction:

Creative Vision and Strategy: Develop a compelling project vision and strategic plan.

Concept Development: Generate innovative project ideas and strategies.

Mood Boards and Visual References: Curate mood boards and visual references that communicate the desired aesthetics, style, and tone. Provide a visual framework to guide the design team in maintaining a consistent look and feel.

Art Direction and Guidance: Provide art direction to designers, illustrators, photographers, and other creatives to ensure their work aligns with the project's creative direction. Offer feedback and guidance throughout the design process to maintain coherence and quality.

Creative Presentations: Create and deliver compelling presentations to stakeholders, clients, or internal teams to communicate the creative vision and strategy effectively.

Design Direction: Guide the design team in creating visual assets, such as graphics, illustrations, and layouts, that embody the project's creative concept. Ensure that design elements resonate with the target audience and convey the intended message.

Copy and Messaging Direction: Collaborate with copywriters to ensure that written content aligns with the creative vision and maintains a consistent tone and style.

Cross-functional Collaboration: Work closely with other departments, such as marketing, branding, and product development, to integrate the creative vision across all touchpoints. Align creative efforts with overarching business strategies.

Quality Control and Review: Review and approve creative deliverables to ensure they meet the established standards and align with the project's goals. Provide constructive feedback for refinement and improvement.

Client Communication: Liaise with clients to understand their objectives and expectations, and to present creative concepts that address their needs. Manage client feedback and incorporate it into the creative process.

Brand Consistency and Guidelines: Maintain brand consistency by adhering to established brand guidelines and visual identity standards. Develop or refine brand guidelines to ensure creative consistency across different projects and teams.

What's included

Brand Identity Design
Logos, Iconography, Color Palette, Typography, Tone, Brand Guidelines, and Visual Style Guide
User Interface (UI) Design
Specialize in creating visually appealing and user-friendly interfaces for digital products. This involves designing layouts, icons, buttons, typography, and overall aesthetics to enhance the user experience.
User Experience (UX) Design
Focus on crafting seamless and intuitive user experiences. This may include conducting research, creating user personas, designing user flows, and developing wireframes and prototypes to ensure that the product is both functional and enjoyable for the end users.
Interaction Design
Design how users interact with digital products by defining the behavior of elements on the screen, such as animations, transitions, and micro-interactions, to make the experience engaging and responsive.
Art Direction
Strategic guidance of visual elements in various media, ensuring a cohesive and impactful presentation. Also, oversee design teams, making critical decisions about aesthetics, style, and messaging ensuring that projects align with the intended creative vision and convey the desired emotional and visual experience.
Creative Direction
Creative direction involves shaping the overall creative concept and vision for a project. Lead the creative team, including designers and writers, to ensure that all elements align with the central idea and evoke the intended emotions. Bridge the gap between strategic goals and artistic execution, resulting in compelling and resonant creative work.

Skills and tools

Brand Design

Creative Director

Product Designer

Adobe Creative Suite

Google Drive

Miro

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