Editorial & Content Best Practices
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About this service
Summary
It's always a challenge to hire the right writers, give them a solid brief, and package and promote their finished work perfectly. But if you're consistently dissatisfied with writers' work and having to rewrite or scrap it, or not seeing the results you expect from the content you're putting out, it may be a sign you could benefit from some more rigorous and informed best practices.
From finding the right writers on the right platform and setting them up for success to packaging your finished content for SEO, social media and mainsite UX, I can help build a customized set of guidelines and rubrics for your whole team to make content workflows easy, effective and successful.
What's included
Customized Content Guide
A guide to soliciting, developing, publishing and promoting content customized to your brand's goals and key outcomes. It sets up your team with an evergreen resource for onboarding and training new writers, editors, content specialists or other stakeholders, as well as establishing KPIs for successful and effective content.
Skills and tools
