Bad research gives you confident wrong answers. Good research design makes sure you're asking the right questions, to the right people, in the right way — so the insights you get are ones you can actually use.

I design research studies end-to-end: screener criteria, discussion guides, survey logic, and moderated testing scripts. I can also help you make sense of what you find and translate it into decisions your team can move on.

Great for: validating concepts before building, understanding drop-off or churn, or building a research foundation when your team hasn't done it before.