Brand Identity/Branding

Medha Dey

Contact for pricing

About this service

Summary

When working with clients on brand identity, there are a few guidelines I'd like them to be aware of:

1. Clear Communication: I prioritize effective communication to understand your goals, vision, target audience, and brand preferences.

2. Brand Discovery: Through a thorough brand discovery process, I gain insights into your unique value proposition, ensuring design alignment with your brand's values and objectives.

3. Collaboration and Feedback: I value your input and feedback throughout the design process, fostering collaboration for refining brand identity deliverables.

4. Brand Consistency: I develop comprehensive brand guidelines that outline logo usage, color palettes, typography choices, and other elements, ensuring a consistent and cohesive brand image.

5. Timeline and Deliverables: Before starting the project, we will establish a realistic timeline based on the scope of work.

6. Revisions and Refinements: I understand that design is an iterative process, and revisions may be necessary to achieve the desired outcome. I typically offer a specific number of revision rounds for each deliverable, ensuring that you are satisfied with the final result.

By adhering to these guidelines, we can create a compelling brand identity that effectively represents your business and resonates with your target audience.

What's included

Logo
The visual representation of the brand, often including a symbol or typography, which serves as the primary identifier.
Color Palette
A selection of colors that represent the brand and guide the use of color across various brand assets.
Typography
A set of fonts or typefaces chosen to reflect the brand's personality and ensure consistent typography in all communications.
Brand Guidelines
A comprehensive document outlining the proper use of the brand identity elements, including logo placement, color usage, typography rules, and overall brand tone and voice.
Stationary
Print materials such as business cards, letterheads, envelopes, and other branded stationery items that promote brand consistency.
Packaging Design
The visual appearance of product packaging, including labels, boxes, or bags, aligned with the brand's identity.
Marketing Collateral
Brochures, flyers, posters, and other promotional materials that follow the brand identity guidelines.
Digital Assets
Social media graphics, email templates, and digital ad designs that maintain brand consistency across online platforms.