Each persona includes:
· Demographics, role, company size, and growth stage
· Goals and daily challenges
· Pain language — verbatim phrases sourced from G2 reviews, Reddit, LinkedIn, and forums
· Buying triggers — what events cause them to start searching for a solution
· Evaluation criteria — how they choose between options
· Key objections — what makes them hesitate
· Winning message — what copy and positioning converts this persona
· Channel recommendations — where to reach them