Full Brand Identity Package - Everything You Need

Caris Tansill

(0)

Starting at

6,000

About this service

Summary

I create charismatic and authentic brands that inspire devotion in the customers and audience of my clients, who are driven, passionate, and ready to thrive in a world of mass production by selling their products and services without selling their souls.

Process

Planting the Seeds - The discovery call where we see if we click and discuss your vision, brand needs, pain points and more.

Water & Sunlight - I have you complete a questionnaire and moodboard for me to have an idea of what you want for the visuals. Once complete, I send over an official moodboard for confirmation and begin designing your new brand identity.

Blossoms & Blooms - Everything is coming together; during this time, I create your entire identity and reveal the entire thing in one impactful presentation that you can watch over and over again.

Prune & Clip - The revisions and refinements phase; we discuss what you love and want to adjust in the brand identity so it perfectly fits your needs. I allow only one refinement period, but more can be negotiated.

Wrap the Bouquet - Everything's done and ready to launch. I send you your entire brand identity package, along with your brand guide and off boarding guide.

FAQs

"When do I invest in a full brand package?"
Whether you're just starting out or a legacy brand, it's hard to know when to invest in branding and a website. So here's some surefire ways to know if you need to invest: 1. Your current brand no longer aligns with your goals or target audience 2. Your business lacks consistency across its touchpoints 3. Your business has low brand recognition or market visibility, 4. You're expanding into new markets or target audiences. 5. Your current branding feels outdated or appears unprofessional 6. Your industry competition has increased 7. Your business is growing and expanding operations, 8. Your business has a negative brand perception or struggles to convey its values
"Do you offer payment plans?"
Yes! There are several options to help make the investment possible for you. Every package does require a non-refundable retainer at the start. Payment for the remaining amount of the initial quote can be defined during the discovery call. Keep in mind that no final files are delivered until everything is paid in full.
"What is the one concept method?"
The one concept method is what I use when designing brand identities. It means that instead of breaking up my focus, energy, and effort in creating multiple identities that will only confuse and cause indecision, I design one impactful brand identity that covers my clients needs and pain points, while helping them stand out.

What's included

Full Brand Strategy
Contains your: - Market Positioning - Niche - Mission Statement - Vision Statement - Values - Brand Archetype - Brand Voice - Ideal Client Avatar(s) - Moodboard
Full Logo Suit
Includes: - Primary Logo - Secondary Logo - Emblem Mark - Brand & Word Mark - Sub-mark - Alternative Logo (if it applies)
Branding Systems for Consistency
- Typography System - Brand Color Palette with Color Psychology - Guidelines for visuals (Illustrations, photography, etc.) - Brand Pattern(s) - Social Media Pillars

Duration

5 weeks

Skills and tools

Brand Designer

Logo Designer

Brand Strategist