What's included

• Brand Story Discovery

  Interviews and workshops to help me get to know who you are, and build something that’s true and reflective of your business.

• Brand Strategy

  A brand model that clearly defines the intentions of the brand and serves as a source of truth.

• Logo (New or Refresh)

  Build the theme/story for the visual identity, based on the brand story. The logo is the first visualization of that. Clean, unique, and comes in a few versions for different applications.

• Visual Identity (New or Refresh)

  Based on the logo, expand it into a working visual identity. Minimal: colour palette, typography styles, any illustration, photography, and/or iconography style (suggestions, not custom built). Comprehensive: everything in minimal, but with a custom designed or illustrated set of imagery and iconography. Includes design blocks and basic UI design for product or web (buttons, links).

• Brand Book

  Brings together everything from the brand strategy to the visual identity elements into a detailed guideline for usage, so you and future contractors have clear tools to build branded content with.