Comprehensive Brand BuildingAlexis Blu
To build a brand that feels, really feels, like you, I get to know you first. We’ll discuss who you are, what you do, where you want to go, and who your service/product is for. I’ll build out a strategy beforehand, so no matter how you evolve, you have a source of truth to keep you on the right track as your business grows. Setting a strategic foundation also makes the creative process not only more efficient, but more pointed. The result will be uniquely reflective, fluid, flexible, refined, and, as always, full of personality.
What's included
Brand Story Discovery
Interviews and workshops to help me get to know who you are, and build something that’s true and reflective of your business.
Brand Strategy
A brand model that clearly defines the intentions of the brand and serves as a source of truth.
Logo (New or Refresh)
Build the theme/story for the visual identity, based on the brand story. The logo is the first visualization of that. Clean, unique, and comes in a few versions for different applications.
Visual Identity (New or Refresh)
Based on the logo, expand it into a working visual identity.
Minimal: colour palette, typography styles, any illustration, photography, and/or iconography style (suggestions, not custom built).
Comprehensive: everything in minimal, but with a custom designed or illustrated set of imagery and iconography. Includes design blocks and basic UI design for product or web (buttons, links).
Brand Book
Brings together everything from the brand strategy to the visual identity elements into a detailed guideline for usage, so you and future contractors have clear tools to build branded content with.
Alexis's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Figma
Brand Designer
Brand Strategist
Graphic Designer
Service provided by
Alexis Blu Vancouver, Canada
Comprehensive Brand BuildingAlexis Blu
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Figma
Brand Designer
Brand Strategist
Graphic Designer
To build a brand that feels, really feels, like you, I get to know you first. We’ll discuss who you are, what you do, where you want to go, and who your service/product is for. I’ll build out a strategy beforehand, so no matter how you evolve, you have a source of truth to keep you on the right track as your business grows. Setting a strategic foundation also makes the creative process not only more efficient, but more pointed. The result will be uniquely reflective, fluid, flexible, refined, and, as always, full of personality.
What's included
Brand Story Discovery
Interviews and workshops to help me get to know who you are, and build something that’s true and reflective of your business.
Brand Strategy
A brand model that clearly defines the intentions of the brand and serves as a source of truth.
Logo (New or Refresh)
Build the theme/story for the visual identity, based on the brand story. The logo is the first visualization of that. Clean, unique, and comes in a few versions for different applications.
Visual Identity (New or Refresh)
Based on the logo, expand it into a working visual identity.
Minimal: colour palette, typography styles, any illustration, photography, and/or iconography style (suggestions, not custom built).
Comprehensive: everything in minimal, but with a custom designed or illustrated set of imagery and iconography. Includes design blocks and basic UI design for product or web (buttons, links).
Brand Book
Brings together everything from the brand strategy to the visual identity elements into a detailed guideline for usage, so you and future contractors have clear tools to build branded content with.
Alexis's other services
Contact for pricing