Visual Branding

Lilit Gabrielyan

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About this service

Summary

Welcome to my Visual Branding Service, where I turn your brand into a compelling visual story. In a world where first impressions matter more than ever, the visual identity of your brand is the key to making a lasting impact. I specialize in crafting unique and memorable visual experiences that not only grab attention but also communicate your brand's essence effectively.
Whether you're a business looking to establish a strong market presence or an individual with a personal project in mind, my mission is to create visuals that resonate with your audience and leave a lasting impression.
Here is a more detailed description of the visual branding service that freelance graphic designers offer:
Discovery and Research: I initiate the process with thorough research to understand your business, target audience, competitors, and industry trends. This helps me gain insights into your brand's values, personality, and unique selling points.
Brand Strategy: I work closely with you to develop a brand strategy. This involves defining your brand's mission, vision, values, and positioning in the market. We'll also identify key messaging and the desired emotional connection with your audience.
Logo Design: I create a logo that serves as the centerpiece of your brand identity. This involves conceptualizing and sketching logo ideas, refining them, and creating a final design that reflects your brand's essence. I'll provide variations of the logo for different applications and contexts.
Color Palette: I'll help you select a cohesive color palette that resonates with your brand's identity and values. I'll provide color codes (e.g., HEX, RGB) to ensure consistency across all materials.
Typography: I'll recommend fonts that align with your brand's personality and style. I'll specify font styles for headings, subheadings, and body text.
Visual Elements: Beyond the logo, I can create additional visual elements such as icons, patterns, or illustrations that contribute to your brand's visual identity.
Collateral Design: If requested, I'll develop marketing collateral such as business cards, letterheads, brochures, flyers, and social media graphics. These materials will be designed to consistently reflect your brand's visual identity.
Web Design: If requested, I can extend your brand identity to your website, creating a visually cohesive online presence. This may include designing website headers, buttons, and other elements to match your brand.
Packaging Design: For businesses selling physical products, if requested, I can create packaging designs that align with your brand's visual identity, ensuring a cohesive look on store shelves.
Brand Mockups: I'll provide mockups of how the branding will appear in real-world applications, helping you visualize how your brand will be presented.
File Deliverables: I'll supply you with all necessary design files, including high-resolution versions of logos and print-ready files for marketing collateral.
Feedback and Revisions: Throughout the process, we'll collaborate closely, and I'll incorporate your feedback and make revisions to ensure the final branding materials align with your vision.
As a freelance graphic designer, my goal is to work closely with you to ensure that your visual branding reflects the essence of your brand and resonates with your target audience. The aim is to create a strong and memorable brand identity that helps you stand out in a competitive market.
Join me in the exciting world of visual branding, where creativity meets strategy, and together, we'll build a visual identity that sets you apart from the competition and captivates your audience. Let's make your brand a visual masterpiece!

What's included

  • Logo Design:

    - The main logo that represents the brand and is used in most applications. - Vector Format (e.g., AI, EPS, or SVG): Scalable without loss of quality, ideal for printing.

  • Color Palette:

    - A set of primary and secondary colors that define the brand's visual identity. - Color codes (e.g., HEX, RGB, CMYK) for easy reference in print and digital materials.

  • Typography:

    - Font recommendations: Suggested fonts for headings, subheadings, and body text. - Font files or links for downloading or purchasing the recommended fonts.

  • Marketing Collateral (if applicable):

    - Brochure design - Flyer or poster templates - Social media graphics templates - Presentation templates

  • Stationery Design (if applicable):

    - Business card design - Letterhead and envelope design - Email signature design

  • Website Design (if applicable):

    - Homepage and inner page design concepts. - Recommendations for web fonts, colors, and image usage.

  • Packaging Design (if applicable):

    - Packaging design concepts and mockups for products. - Labels, tags, or stickers design.

  • Digital Assets:

    - High-resolution logo files in various formats (e.g., PNG, JPG, SVG). - Vector files for scalability. - Any other digital assets necessary for online use.

  • Brand Mockups:

    Mockup presentations of how the branding will appear on real-world applications (e.g., business cards, packaging, signage).

  • Print-Ready Files:

    High-quality, print-ready files of all branded materials for professional printing.

  • Final Deliverable Files:

    All source files (e.g., Adobe Illustrator, Photoshop) used to create the branding materials, in case future modifications are needed.

Skills and tools

Brand Designer
Graphic Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop

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