What's included

• Logo Design

  1. Primary Logo: The main logo that represents the brand. 2. Logo Variations: Alternative versions of the logo for different contexts (horizontal, vertical, icon only, etc.). 3. Logo Usage Guidelines: Rules for using the logo, including spacing, sizing, and prohibited modifications.

• Typography

  1. Primary Typeface: The main fonts used in brand communications (headline, body text). 2. Secondary Typeface: Alternative fonts for specific uses or different contexts. 3. Typography Guidelines: Rules for font sizes, spacing, and hierarchy.

• Color Palette

  1. Primary Colors: The core brand colors. 2. Secondary Colors: Complementary colors for additional design flexibility. 3. Color Usage Guidelines: How to use colors across various platforms (print, web, etc.).

• Imagery and Iconography

  1. Photography Style: Guidelines for the types of images that represent the brand (e.g., lifestyle, product-focused). 2. Icons & Illustrations: Custom icons or illustrations for brand-related materials. 3. Image Usage Guidelines: Rules for using imagery in alignment with brand identity.

• Brand Pattern & Textures

  1. Visual Motifs: Custom brand patterns, textures, or design elements that enhance brand recognition. 2. Usage Guidelines: Instructions on where and how to use these motifs.

• Stationery and Marketing Collateral

  1. Business Cards: Design for brand representatives. 2. Letterheads: Branded templates for official documents. 3. Email Signatures: Standardized design for brand email communications. 4. Brochures/Flyers: Design for marketing materials. 5. Social Media Templates: Ready-to-use designs for various social platforms.

• Digital Assets

  1. Website Design: Layouts and UI components for the brand's website. 2. Social Media Graphics: Templates for posts, banners, and profile images for platforms like Instagram, Facebook, Twitter, etc. 3. App Design (if applicable): UI/UX designs for mobile or web apps.

• Mockups and Presentations

  1. Brand Presentation: Visual presentation of how the brand looks in real-world scenarios (stationery, products, signage, etc.). 2. 3D Mockups: Visual representations of the brand's products and packaging in different environments.