Earned Publicity Accelerator

Starting at

$

5,000

About this service

Summary

An 8-week done-with-you program for established lifestyle brands ready to show up consistently and get seen. Includes weekly coaching, brand message refinement & PR hook discovery, a DFY media kit and 3 custom-written pitches, a media list with 30+ curated contacts, co-pitching support + a client campaign dashboard, an amplification plan, and a 90-day roadmap. Build a repeatable PR system, sharpen your story, and start earning coverage that lasts.

FAQs

  • Will I get media coverage?

    Editorial calendars, breaking news, and reporter priorities shift daily, influencer content calendars are fluid, and ultimately, placement decisions are out of my control. BUT, while I don’t guarantee media coverage (and no ethical PR pro can), I do guarantee that you'll leave with the tools, strategy, and materials to pitch with intention and credibility!

What's included

  • 8 Weeks of 1:1 PR Coaching Calls

    Get personalized, strategic support every step of the way. Each weekly session helps you refine your story, troubleshoot roadblocks, and move forward with clarity and momentum — no more second-guessing your next PR move.

  • Brand Message Refinement

    We’ll sharpen your messaging to highlight what makes your brand press-worthy. Together, we’ll uncover strong, timely "PR hooks" and pitch angles that capture editor and influencer attention — turning your story into headlines.

  • Media Kit Creation

    A beautifully formatted, press-ready media kit that showcases your product, brand story, founder bio, and key assets — designed to make editors take you seriously.

  • 3 Custom-Written Pitches

    Three professionally written pitches tailored to your brand, audience, and goals. Whether it’s product features, founder stories, or thought leadership, you’ll be fully equipped to pitch editors & influencers with confidence.

  • Media List Curation

    No more wondering who to pitch. You’ll receive a vetted list of 30+ relevant editors and influencers — complete with contact info and notes — so you know exactly where to send your story.

  • Co-Pitching Support + Campaign Dashboard Set Up

    You don’t have to go it alone. We’ll co-pitch your brand together, and you’ll have access to a custom dashboard to track open opps, follow-ups, and responses — keeping you organized and focused.

  • Press Amplification Plan

    Learn how to repurpose and leverage your wins. From social proof to sales pages, I’ll show you exactly how to stretch every piece of press across your marketing to increase impact and build authority.

  • 90-Day Visibility Roadmap

    Leave with a personalized PR plan that helps you stay consistent long after the program ends. Your roadmap includes next steps, seasonal pitching prompts, and a content cadence to maintain your visibility with ease.

  • Access to Bonus Resources

    Get full access to my PR Essentials Toolkit featuring 18 mini-lessons, 20+ templates, seasonal PR calendar, media cheat sheet, and more — to support you long after the program ends.


Duration

8 weeks

Skills and tools

Public Relations Manager

Airtable

Airtable

Canva

Canva

Cision

Cision

Creator IQ

Creator IQ

Gmass Inbox

Gmass Inbox

Industries

Marketing