Every great brand starts with a solid foundation. The Prologue pack provides the key elements you need to establish a professional and recognizable identity. From logos and color palettes to typography and brand guidelines, I'll create a cohesive visual system that sets the tone for your brand. Whether you're launching or refining, this package ensures your brand looks polished, consistent, and ready to make an impact.
What's included
Logo
Logo delivered in two versions:
1. Logomark
2. Logotype
In addition, a third version for social media will be prepared, most likely based on the logomark.
Files will be prepared in .PDF, .JPG, .PNG, .SVG, .TIFF, and .AI extensions.
Typography
A selection of up to 3 fonts will be made to give your brand a unique look. The fonts will be delivered as download links directly from the source (foundry/font store).
Colour palette
A colour palette will be established for the brand, and will be delivered in CMYK and RGB profiles to ensure usability across various uses.
Brand Guidelines
A brief brand guidelines file will be delivered to make sure your new brand elements are put to good use, and your brand looks as shiny as needed.
File Type Guide
Now that you have all the files, it is important to know which file goes where- no worries, this brief file will make sure your headache goes away rather quickly.
FAQs
The entirety of the design and delivery stages should not take longer than 14 days, however I always add a 7-day buffer for you to get familiar with the questionnaire.
Every great brand starts with a solid foundation. The Prologue pack provides the key elements you need to establish a professional and recognizable identity. From logos and color palettes to typography and brand guidelines, I'll create a cohesive visual system that sets the tone for your brand. Whether you're launching or refining, this package ensures your brand looks polished, consistent, and ready to make an impact.
What's included
Logo
Logo delivered in two versions:
1. Logomark
2. Logotype
In addition, a third version for social media will be prepared, most likely based on the logomark.
Files will be prepared in .PDF, .JPG, .PNG, .SVG, .TIFF, and .AI extensions.
Typography
A selection of up to 3 fonts will be made to give your brand a unique look. The fonts will be delivered as download links directly from the source (foundry/font store).
Colour palette
A colour palette will be established for the brand, and will be delivered in CMYK and RGB profiles to ensure usability across various uses.
Brand Guidelines
A brief brand guidelines file will be delivered to make sure your new brand elements are put to good use, and your brand looks as shiny as needed.
File Type Guide
Now that you have all the files, it is important to know which file goes where- no worries, this brief file will make sure your headache goes away rather quickly.
FAQs
The entirety of the design and delivery stages should not take longer than 14 days, however I always add a 7-day buffer for you to get familiar with the questionnaire.