What's included

• Brand Finder

  Every project starts by defining your brand. This work includes an interview and exercises to find the heart of your brand, so we can translate it into designs.

• Logo

  A logo is a shorthand tag or identifier for your brand. I sketch and refine ideas until I have the best logo concept (or a few great choices). It will be applied to mock products to test how it would work in the “real world.” Your final set of files will have secondary logos in vertical or horizontal formats if needed, saved for print and web.

• Color Palette

  Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexadecimal codes are provided.

• Typography

  Recommendations for brand fonts, with examples of how to use them together.

• Brand Style Guide

  - A multi-page document that describes the elements of your brand. Your team can use it to create consistent materials going forward. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements that make your brand unique.

• Visual Theme

  Along with a logo, fonts, and colors, brands also need shapes and lines, a certain photography or illustration style, custom patterns, or other elements that flesh out a visual theme. These ingredients will be applied to mock layouts to show how they should be used.

• Collaterals

  Includes: 1. Business cards, letterhead, and envelopes. 2. Brochures and info sheets. 3. Signage & Packaging. 4. Social Media Templates. 5. Presentation Templates. 6. Iconography. 7. Illustrations. 8. Landing Page. 9. Banners. 10. Brand Swag