This is the first email someone receives when they sign up for your list. Typically, it includes a free lead magnet download. This is when someone is the most interested in hearing what you have to offer (welcome emails tend to have a 4x higher open rate and 5x higher click through rate than other email campaigns).

These emails will be automatically sent to a new subscriber for the first week after they sign up. The goal is to let them know you understand the unique challenges they're facing and have a solution to their problem. It's crucial that these first emails offer enough value that people continue to want to hear from you.