Content agencies charge £4-10k/month and lock you into a retainer. AI content tools hand you a janky DIY platform you operate yourself. Neither gives you real leverage.

This service builds you the engine. A custom content factory tuned to your brand voice, your face, your distribution channels. Sits in your stack. You own it. You run it. Take it to a different agency or run it yourself, forever.

The engine produces short-form video, long-form video, and weekly podcasts from a single brand-voice core. RAG over your positioning, voice clone, avatar, automated assembly, multi-platform distribution. Same infrastructure pattern I shipped in Cascade, productionised for your team.

A typical content agency: £4,000-£8,000 per month, output you do not own, voice they curate.

The factory: one-time £4,497 build, roughly £2 in API spend per finished video, output you fully own.

Break-even versus an agency on month two. Compounding asset from there.

**Week 1:** brand voice training. RAG indexing on your content library and positioning docs. Voice clone setup. Visual style design. Channel mapping.

**Week 2:** pipeline build. Claude orchestration to ElevenLabs voice rendering to HeyGen avatar to Remotion compositing to platform-specific posting. End to end, one CLI invocation per finished piece.

**Week 3:** live run. We ship a full week of content through the engine to validate output quality, tune the hook framework against early metrics, then handover.

The full engine: source code, infrastructure, credentials, all owned by you

Brand voice training: model fine-tuned on your existing content

Voice clone matched to your speaking style

One-click content generation: topic in, posted multi-platform content out

Generation capacity: 30 short-form + 4 long-form + 4 podcasts per week (more if you scale infra)

Roughly £2 in API spend per finished video at current rates

Full documentation, handover training, source of truth in your repo

After handover, an optional £797/month retainer keeps the engine tuned. New platforms, new hook frameworks, model upgrades, conversion-focused iteration against your channel metrics.

Paid ad spend (you choose where to amplify)

Live in-person filming or studio audio capture

Your team's onboarding time learning to operate the engine (count on a few hours total)

Founders, brands, and agencies who want a content infrastructure asset they own. If you are currently paying an agency £4k+/month, the factory pays itself off in two months and never bills you again.