✨ Full Brand Kit ✨

Pro

Francesca Levi Morenos

Starting at

4,950

About this service

Summary

When you order a Full Brand Kit - you receive just that. Bespoke, considerately designed logos, colours, typography, assets and guidelines created collaboratively - with you - to last your business forever.

Perfect for

Established businesses that need to dive deeper.

Businesses that require a high volume of printed materials, such as restaurants, coffee shops or FMCG.

Businesses with more budget who want to get it right from the first time.

Businesses in need of packaging solutions.

Benefits:

• Stand out from the crowd

A unique brand identity helps you stand out in a competitive market. It showcases your mindful approach, values, and stories, attracting customers who seek ethical options and support like-minded businesses.

• Make a strong first impression that sticks.

Effective branding communicates your mission and deeply resonates with your target audience. This makes you easy to recognize and sticks in customers' minds

• Build a meaningful connection.

Brand identity evokes emotions and connects with customers on a deeper level, fostering a sense of community and shared values. Encourages repeat business and word-of-mouth referrals.

• Why me?

With over a decade of design industry experience and two design degrees from Kingston University and Leeds Arts University, on top of experience working with some of the biggest design agencies in the world like Uncommon Creative Studio, VLMYR Commerce and Anomaly, I'm not only knowledgable about brand design - it's my full time job, full time passion and it's my favourite of all areas of design.

Process

☎️ Discovery Call: We begin with a thorough discussion to understand your brand's goals, values, and vision.

💻 Concept Presentation: We'll present several branding options, including logo, color, and typography variations, for your review.

🔧 Refinement & Guidelines: We'll work with you through up to two rounds of revisions to finalize your chosen design and create comprehensive brand guidelines.

🎁 Final Delivery: All finalised working brand assets will be delivered upon completion of the project.

What's included

Primary Logo ⭐
The main identifier for your brand, suitable for most applications. Secondary Logo: An alternative version for use when the primary logo isn't ideal, often a simplified or rearranged version. Logo Mark/Icon: A simplified emblem or symbol that represents your brand, perfect for small spaces or social media profiles.
Colour Palette 🎨
A set of primary and secondary colors that define your brand's visual identity. Includes colour codes in HEX, RGB, and CMYK formats for consistent use across all mediums.
Typography 🔠
Selection of primary and secondary typefaces that complement your brand aesthetic. Guidelines on font usage for headers, body text, and accents.
Custom Illustrated Assets ✏️
If appropriate to your brand, i will provide a limited set of hand crafted custom illustrations or assets.
Mockups 🖼️
Visual representations of your brand applied to various real-world scenarios (e.g., business cards, social media, website). Helps visualise how your brand will look in practical applications. Working files will not be included.
Brand Guidelines 📝
A comprehensive document outlining proper usage of all brand elements. Includes instructions on logo placement, colour application, typography hierarchy, and do's and don'ts.ADD-ONS: This pricing does not include web design or social media templates, but I can add this service upon request.
Revisions ☎️
Up to 2x round revisions.
Client Miro Board 🖥️
Throughout the duration of our project, your 24/7 access to your new branding development process here. This is where you can follow the entire process, provide feedback, and drop your own moodboard and ideas where and when you want to! Once the process is complete the Miro board will be exported as a PDF and provided alongside the rest of the deliverables.
File Deliverables 🎁
All asset files and working files will be delivered whichever formats are used (PSD, AI, IND, SVG, EPS, PDF, PNG, JPG) for different use cases. Font files or links to download (if using free fonts). Brand guidelines in PDF format for easy sharing and printing.

Example projects

The Treat Plug

Duration

4 weeks

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Other

Marketing

Design

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