What's included

• Brand Strategy Questionnaire

  This will help inform me and give me a better understanding of you and your vision before getting started.

• Moodboard

  Based on the info from the questionnaire, two visual direction will be presented (1 final).

• Logo Design

  From the chosen moodboard I will develop 3 logo iterations, along with two rounds of revisions. (Additional revisions available per hourly rate).

• Logo Suite

  Primary, Secondary & Submark logos.

• Color Palette

  After a one direction is chosen I will present 2 color variations of the identity (1 final).

• Custom Typography

  I will provide customized type & font pairings (font licenses will not be included).

• Icon/Illustration

  I will craft a brand icon/illustration to perfectly complement and enhance your brand's overall appeal.

• Brand Guidelines

  A comprehensive document that provides design guidelines (logo, color, fonts etc.) for your new brand identity.