Brand Boost TrainingLuca Jakab
Participate in a complex brand strategy training (details shown below) tailored to your brand's needs!
What will you receive?
1. Complex branding/rebranding strategy tailored to your needs - 4x3 hour-long sessions with expert guidance
2. Pre-training brand audit to prepare you for the training (a Google Form with 20 questions)
3. Brand audit and brand SWOT analysis - discussing the strengths and weaknesses of your brand together
4. Action plan with actionable steps, examples and resources
5. A 1,5 hour-long follow-up session to help you implement your new strategy
6. Skills and knowledge about branding - learning to improve your brand without an expert's help
Session 1.
- Purpose branding basics and evaluation of your brand audit
- SMART goals, objectives and brand SWOT analysis
- Brand purpose, vision and mission, communicating the 'why'
- Brand keywords, brand values and how to communicate them
- Audience personas; how to research and develop them
- Competitor research, niche audience, and how to find them
Session 2.
- Differentiation strategy
- Positioning statement
- Brand and customer archetypes
- Brand personality
- Brand language and brand voice
- Emotional branding, purpose branding and implementation
Session 3.
- Brand name analysis and tagline
- Key messages - core message and a set of key messages
- Storytelling techniques and brand story framework
- Current trends, logo and typography analysis
- Colour palette, image style and mood boards
- Iconography, graphics and illustration
Session 4.
- Signature offer, lead magnet and brand funnel
- Website analysis, customer journey and touchpoints
- Social channels, community building and visibility strategy
- Content, advertisement, and marketing strategy analysis
- Physical store / personal presence / personal branding
- Summarising what we learned and how your brand progressed
Luca's other services
Contact for pricing
Service provided by
Luca Jakab London, UK
Brand Boost TrainingLuca Jakab
Contact for pricing
Participate in a complex brand strategy training (details shown below) tailored to your brand's needs!
What will you receive?
1. Complex branding/rebranding strategy tailored to your needs - 4x3 hour-long sessions with expert guidance
2. Pre-training brand audit to prepare you for the training (a Google Form with 20 questions)
3. Brand audit and brand SWOT analysis - discussing the strengths and weaknesses of your brand together
4. Action plan with actionable steps, examples and resources
5. A 1,5 hour-long follow-up session to help you implement your new strategy
6. Skills and knowledge about branding - learning to improve your brand without an expert's help
Session 1.
- Purpose branding basics and evaluation of your brand audit
- SMART goals, objectives and brand SWOT analysis
- Brand purpose, vision and mission, communicating the 'why'
- Brand keywords, brand values and how to communicate them
- Audience personas; how to research and develop them
- Competitor research, niche audience, and how to find them
Session 2.
- Differentiation strategy
- Positioning statement
- Brand and customer archetypes
- Brand personality
- Brand language and brand voice
- Emotional branding, purpose branding and implementation
Session 3.
- Brand name analysis and tagline
- Key messages - core message and a set of key messages
- Storytelling techniques and brand story framework
- Current trends, logo and typography analysis
- Colour palette, image style and mood boards
- Iconography, graphics and illustration
Session 4.
- Signature offer, lead magnet and brand funnel
- Website analysis, customer journey and touchpoints
- Social channels, community building and visibility strategy
- Content, advertisement, and marketing strategy analysis
- Physical store / personal presence / personal branding
- Summarising what we learned and how your brand progressed
Luca's other services
Contact for pricing