​Participate in a complex brand strategy training (details shown below) tailored to your brand's needs!

1. Complex branding/rebranding strategy tailored to your needs - 4x3 hour-long sessions with expert guidance

2. Pre-training brand audit to prepare you for the training (a Google Form with 20 questions)

3. Brand audit and brand SWOT analysis - discussing the strengths and weaknesses of your brand together

4. Action plan with actionable steps, examples and resources

5. A 1,5 hour-long follow-up session to help you implement your new strategy

6. Skills and knowledge about branding - learning to improve your brand without an expert's help

- Purpose branding basics and evaluation of your brand audit

- SMART goals, objectives and brand SWOT analysis

- Brand purpose, vision and mission, communicating the 'why'

- Brand keywords, brand values and how to communicate them

- Audience personas; how to research and develop them

- Competitor research, niche audience, and how to find them

- Differentiation strategy

- Positioning statement

- Brand and customer archetypes

- Brand personality

- Brand language and brand voice

- Emotional branding, purpose branding and implementation

- Brand name analysis and tagline

- Key messages - core message and a set of key messages

- Storytelling techniques and brand story framework

​- Current trends, logo and typography analysis

- Colour palette, image style and mood boards

- Iconography, graphics and illustration

- Signature offer, lead magnet and brand funnel

- Website analysis, customer journey and touchpoints

- Social channels, community building and visibility strategy

​- Content, advertisement, and marketing strategy analysis

- Physical store / personal presence / personal branding

- Summarising what we learned and how your brand progressed