Strategic Content Creation to Grow Your Audience and Sales 📊✔️ by Brandon R

Strategic Content Creation to Grow Your Audience and Sales 📊✔️

Brandon R

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About this service

Summary

I offer high-quality, engaging social media content creation tailored to your brand's unique voice and audience. This includes graphics, short videos, and text-based posts designed to boost online engagement and visibility. Additionally, I provide a curated collection of ready-to-use captions and a researched hashtag bank to maximize reach and effectiveness. With my professional digital marketing background, I ensure that each piece of content is strategically crafted to save you time while enhancing the impact of your social media presence.

Process

Initial Steps

1. Project Brief Submission

Contact: Reach out via email or Contra project to share your project brief.

Details: Provide an overview of the scope, project goals, channels of distribution, content quantity, and milestones.

2. Scope and Goal Alignment

Communication: Confirm the project scope and goals through email or Contra project discussions.

Objective: Ensure a clear understanding of all project requirements and expectations.

3. Project Timeline

Deadlines: Define the project deadline (if applicable), including specific time frames or the final completion date, via email or Contra project.

4. Information Sharing

Brand Assets: Send necessary information such as visual identity, tone of voice, and brand guidelines to be incorporated into the content.

Content Creation Process (Based on Project Goals)

1. Content Research and Planning

Objective: Lay the groundwork for creating content that resonates with the target audience and aligns with the client's brand goals.

Activities: Conduct a thorough analysis of the client’s current social media presence, target audience demographics, and competitor content strategies. Review client brand assets and guidelines to grasp their vision, key messages, and content preferences. Develop a content plan that includes themes, tailored messaging, and the types of content to be created (e.g., graphics, videos, text posts).

2. Content Design and Development

Objective: Produce engaging, high-quality content tailored to each specified social media platform.

Activities: Create initial drafts of graphics using design software, ensuring they adhere to the client’s brand guidelines (colors, fonts, logos). Write compelling copy for text posts, incorporating SEO where applicable and ensuring tone and style consistency across all materials. Prepare initial versions of all content pieces for preliminary internal review before client submission.

4. Client Presentation and Feedback

Objective: Present the initial content drafts to the client for feedback and gather specific input to refine the content further.

Activities: Organize a virtual meet or call to walk the client through the created content. Collect detailed feedback from the client on each content piece, noting any desired changes or additional requirements they may have.

5. Revisions and Finalization

Objective: Refine and finalize the content based on client feedback, ensuring full satisfaction.

Activities: Implement the client’s feedback to revise the content pieces, making detailed adjustments to graphics, videos, or text as required. Send the revised content to the client for a final review, ensuring all revisions meet their expectations and needs. Make any last-minute tweaks required to perfect the content before final delivery.

What's included

Custom Content Pieces
𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧: Creation of high-quality, engaging content pieces tailored to your brand's unique voice and audience, including graphics, short videos, and text-based posts designed to enhance online engagement and visibility on key platforms. 𝐅𝐨𝐫𝐦𝐚𝐭: Graphics (JPEG, PNG), Videos (MP4, MOV), Text Posts (DOCX or PDF). 𝐐𝐮𝐚𝐧𝐭𝐢𝐭𝐲: Total number of pieces per platform as agreed upon. Revisions: Two rounds of revisions for each type of content to ensure it aligns perfectly with your brand’s vision and feedback. 𝐑𝐞𝐯𝐢𝐬𝐢𝐨𝐧𝐬: Two rounds of revisions for each type of content to ensure it aligns perfectly with your brand’s vision and feedback.
Caption and Hashtag Bank
𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧: A curated collection of ready-to-use captions and a researched hashtag bank to maximize reach and engagement. This deliverable is designed to save time and enhance the effectiveness of your posts. 𝐅𝐨𝐫𝐦𝐚𝐭: Text document (DOCX or PDF). 𝐐𝐮𝐚𝐧𝐭𝐢𝐭𝐲: 25 captions and a hashtag bank with 50 hashtags categorized by theme and relevance. 𝐑𝐞𝐯𝐢𝐬𝐢𝐨𝐧𝐬: One round of revisions to refine captions and hashtags based on your feedback and desired tone.

Skills and tools

Content Writer

Social Media Marketer

Content Creator

Adobe Photoshop

Canva

Facebook

Instagram

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