Bespoke Brand Identity Kits

Alex Ryan

Starting at

1,950

About this service

Summary

I create brand identities grounded in thorough market research and competitor analysis, because understanding the landscape is key to crafting a unique and effective identity. My approach focuses on building narrative-driven designs that are informed by real insights, ensuring your brand not only looks great but truly connects with your audience.

Process

1. Discovery & Research We start by understanding your business, goals, and audience. I conduct market research and competitor analysis to identify opportunities, trends, and gaps for a strategic brand positioning.

2. Market Research I dive deep into your industry and target market, identifying consumer behaviours and trends to ensure your brand’s identity is relevant, competitive, and positioned for success.

3. Competitor Analysis I analyse your competitors’ branding strategies to pinpoint strengths and weaknesses, ensuring your brand stands out with a unique value proposition.

4. Concept Development & Visual Exploration Using research insights, I develop initial design concepts that translate your brand’s narrative into visual elements. This includes logos, typography, and colour schemes that reflect your identity.

5. Refinement & Client Collaboration Through feedback and collaboration, we refine the designs until they perfectly capture your brand's message and resonate with your target audience.

6. Final Delivery & Ongoing Support Once finalised, I provide all assets in various formats along with a comprehensive brand guidelines document to ensure consistency across all platforms. Ongoing support is provided for smooth brand implementation.

What's included

Narrative-Based Identity
A compelling brand story and identity that resonates with your audience, built on a strong narrative that defines your brand's essence and values.
Market Research & Competitor Analysis
In-depth research and analysis to understand the market landscape and competitors, ensuring your brand stands out.
Logo Design & Visual Elements
Custom-designed logos, typography, and visual elements that align with your brand’s narrative and mission.
Colour Palette & Typography Guide
A carefully selected colour palette and typography system that reinforces the brand's identity and message.
Brand Guidelines
A comprehensive brand book with guidelines for logo usage, colour schemes, typography, and imagery to ensure consistency across all platforms.

Recommendations

(5.0)

Max Ivory

Freelancer • Feb 7, 2025

Recommended

Alex was a dream to work with! Communication and collaboration were both 5 stars and I felt we really created a great brand together. Would reccomend.

Duration

6 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer