Brand Identity Design

Miguel Nogueira

Starting at

/hr

About this service

Summary

I create powerful brand identities that capture your company’s unique personality and connect deeply with your target audience. From logo design and color palettes to typography and comprehensive style guides, I deliver cohesive visual systems that ensure consistency across all platforms.

My process begins with understanding your vision, market, and competitors to craft a distinctive identity that sets you apart and drives business growth. Whether you’re launching a startup or refreshing an existing brand, I provide flexible, scalable designs that future-proof your presence and build lasting recognition.

Process

What I Deliver:

Brand Identity Design (logos, style guides, visual systems)

Marketing Materials (brochures, flyers, business cards, banners)

Digital Assets (social media graphics, web banners, presentations)

Brand Strategy (color psychology, typography selection, market positioning)

Industries I Serve:

Local businesses looking to increase market presence

Tech companies needing professional brand identity

Entertainment and lifestyle brands

Sustainable energy and environmental companies

Startup founders with a mission that needs to be communicated through visuals.

Recent Success Stories:

Porto Surf School: Developed complete brand identity resulting in 80% sales increase and 300% Instagram growth in 6 months

Local skate community: Created visual identity that strengthened community engagement and brand recognition

Multiple entertainment projects: Delivered visual solutions that helped major brands connect with their target audiences

Why Clients Choose to Work with Me: I believe every business has a story worth telling - the challenge is finding the right visual language to tell it effectively. My process starts with understanding your business goals, your target audience, and what makes you different from competitors. Then I create visual solutions that don't just look good, but actually help you achieve your business objectives.

My Approach:

Discovery call to understand your goals and challenges

Market research and competitor analysis

Concept development with multiple options

Refinement based on your feedback

Final delivery with style guides and usage guidelines

What's included

Custom logo design tailored to your brand values
A unique, memorable logo that visually represents your brand’s personality and values. I create logos that work across all platforms—digital, print, and merchandise—ensuring your brand is instantly recognizable and professional. I provide multiple concepts and revisions to perfectly capture your vision.
Complete Brand Style Guide
A comprehensive document that acts as your brand’s “rulebook.” It outlines how to use your logo, color palette, typography, imagery, and tone of voice consistently across all channels. This guide ensures your brand looks and sounds cohesive whether it’s on social media, packaging, or advertising, building trust and recognition.
Color Palette Development
A carefully selected set of primary and secondary colors that reflect your brand’s personality and appeal to your target audience. I provide exact color codes (HEX, RGB, CMYK) for consistent use in print and digital media, helping maintain a unified brand appearance everywhere.
Typography Selection
Choosing the right fonts that align with your brand’s tone and improve readability. I specify font families, sizes, weights, and usage rules to ensure your messaging is clear and consistent across all materials, from websites to business cards.
Visual Identity Systems
A set of graphic elements such as patterns, icons, and design motifs that complement your logo and enhance brand recognition. These elements provide flexibility and creativity while maintaining brand consistency across various applications.
Imagery & Photography Guidelines
Defining the style of photos and illustrations that best represent your brand—whether candid, professional, vibrant, or minimalistic. This helps maintain a consistent visual mood and emotional connection with your audience.
Logo Usage Guidelines
Clear instructions on how to correctly use your logo, including minimum sizes, spacing, color variations, and incorrect uses to avoid. This ensures your logo always looks its best and maintains brand integrity.
Tone of Voice & Messaging
Guidelines on how your brand communicates verbally—whether formal, friendly, playful, or authoritative. This includes sample phrases and writing style tips to ensure all written content resonates with your audience and supports your brand identity.
Brand Story & Core Values
A concise narrative that explains what your brand stands for, its mission, vision, and unique selling points. This story guides all creative decisions and helps customers emotionally connect with your brand.
Asset Library Setup
Organizing all brand assets—logos, fonts, color codes, templates, and guidelines—in one accessible place for your team and partners. This makes it easy to maintain consistency and speeds up future marketing and design work.