What's included

• Custom logo design tailored to your brand values

  A unique, memorable logo that visually represents your brand’s personality and values. I create logos that work across all platforms—digital, print, and merchandise—ensuring your brand is instantly recognizable and professional. I provide multiple concepts and revisions to perfectly capture your vision.

• Complete Brand Style Guide

  A comprehensive document that acts as your brand’s “rulebook.” It outlines how to use your logo, color palette, typography, imagery, and tone of voice consistently across all channels. This guide ensures your brand looks and sounds cohesive whether it’s on social media, packaging, or advertising, building trust and recognition.

• Color Palette Development

  A carefully selected set of primary and secondary colors that reflect your brand’s personality and appeal to your target audience. I provide exact color codes (HEX, RGB, CMYK) for consistent use in print and digital media, helping maintain a unified brand appearance everywhere.

• Typography Selection

  Choosing the right fonts that align with your brand’s tone and improve readability. I specify font families, sizes, weights, and usage rules to ensure your messaging is clear and consistent across all materials, from websites to business cards.

• Visual Identity Systems

  A set of graphic elements such as patterns, icons, and design motifs that complement your logo and enhance brand recognition. These elements provide flexibility and creativity while maintaining brand consistency across various applications.

• Imagery & Photography Guidelines

  Defining the style of photos and illustrations that best represent your brand—whether candid, professional, vibrant, or minimalistic. This helps maintain a consistent visual mood and emotional connection with your audience.

• Logo Usage Guidelines

  Clear instructions on how to correctly use your logo, including minimum sizes, spacing, color variations, and incorrect uses to avoid. This ensures your logo always looks its best and maintains brand integrity.

• Tone of Voice & Messaging

  Guidelines on how your brand communicates verbally—whether formal, friendly, playful, or authoritative. This includes sample phrases and writing style tips to ensure all written content resonates with your audience and supports your brand identity.

• Brand Story & Core Values

  A concise narrative that explains what your brand stands for, its mission, vision, and unique selling points. This story guides all creative decisions and helps customers emotionally connect with your brand.

• Asset Library Setup

  Organizing all brand assets—logos, fonts, color codes, templates, and guidelines—in one accessible place for your team and partners. This makes it easy to maintain consistency and speeds up future marketing and design work.