A social media manager is responsible for managing a company or individual's social media presence. They create and curate content, such as text, images, and videos, for social media platforms like Facebook, Instagram, Twitter, and LinkedIn. They also develop a social media strategy to reach the target audience, increase engagement, and drive traffic to the website or other online presence. A social media manager is responsible for monitoring and responding to comments and messages on social media, and analyzing the performance of social media content to adjust the strategy as needed. They may also develop and execute paid social media campaigns to increase reach and engagement. Overall, a social media manager plays a key role in building and maintaining a strong social media presence that helps achieve business goals.