Brand Design

Pro

Qaisar A.

Starting at

$

40

/hr

About this service

Summary

I craft distinctive brand identities that connect with your audience and leave a lasting impression. With a strategic approach, I develop cohesive designs that balance creativity with functionality.
From a versatile logo system and tailored colour palettes to detailed brand guidelines and professional collateral design, I ensure your brand is consistent, memorable, and impactful across all platforms.
Whether you’re building a new identity or refreshing an existing one, my focus is on creating designs that resonate with your audience and elevate your brand presence. Let's build a brand that stands out.

Process

1. Discovery & Strategy
I begin by understanding your brand’s mission, values, audience, and goals. Through discovery sessions, competitor analysis, and market research, I define a clear direction that aligns with your vision and sets the foundation for impactful design.
2. Concept Development
Based on insights gathered, I explore multiple creative directions, experimenting with logo ideas, typography styles, and colour palettes. Each concept is designed to align with your brand's personality and resonate with your target audience.
3. Logo Design & Visual Identity
Once a direction is chosen, I refine the logo system — delivering a primary logo, adaptable logo variations, and supporting graphic elements for consistent use across platforms.
4. Brand Guidelines
I develop a comprehensive brand manual outlining logo usage, colour systems, typography rules, and design principles to ensure your team maintains consistency in all communications.
5. Collateral Design
I create essential brand assets such as business cards, letterheads, social media templates, and presentation decks, ensuring your brand is cohesive both online and offline.
6. Refinement & Feedback
I collaborate closely with you to gather feedback, refine designs, and ensure the final outcome meets your expectations.

What's included

  • 1. Brand Discovery & Strategy

    A deep dive into your brand’s values, mission, and audience to establish a strategic foundation for design. This includes market research, competitor analysis, and positioning to ensure your brand stands out.

  • 2. Logo Design & Logo System

    A thoughtfully crafted primary logo, accompanied by variations such as icon marks, horizontal/vertical formats, and responsive logo designs to ensure versatility across digital and print platforms.

  • 3. Colour Palette & Typography

    A carefully selected colour system that reflects your brand personality, paired with a tailored typography hierarchy to ensure visual consistency across touchpoints.

  • 4. Brand Guidelines

    A comprehensive brand manual outlining logo usage, colour codes, typography rules, iconography, grid systems, and design principles to maintain consistency across all communication channels.

  • 5. Visual Identity System

    Custom graphic elements, patterns, and image guidelines that enhance your brand's storytelling and reinforce its personality.

  • 6. Collateral Design

    Professionally designed marketing materials such as business cards, letterheads, social media templates, presentation decks, and other essential assets for brand consistency.

  • 7. Digital Asset Package

    A complete export of your logo files in all necessary formats (e.g., PNG, SVG, PDF), along with web-optimized and print-ready assets.

Skills and tools

Brand Designer

Brand Strategist

Visual System Designer

Adobe Illustrator

Adobe Photoshop

Figma

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