• Account Strategy & Structure: Structuring clean Google Search, Performance Max, and Shopping campaigns.
• Keyword & Negative Match Management: Filtering out irrelevant clicks so every dollar targets ready-to-buy users.
• Ad Copy & Extension Strategy: Writing high-converting ad copy and testing offers to drive CTR and Quality Score.
• Conversion Tracking Verification: Ensuring GA4, GTM, and conversion actions are set up properly to capture accurate data.
• Ongoing Optimization: Managing bid strategies, scaling winning campaigns, and refining targeting based on actual conversion data.