Brand Experience Design

Jim Schachterle

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About this service

Summary

To stand out in today's world, brands need a unique perspective that defines how they act, look, and sound. Working together, we'll develop the language—verbal and visual—that defines your brand.

Process

Strategy

We start with strategy, unearthing the ideas and insights that will position your brand in the marketplace. During this phase, we define your brand’s unique promise and personality, shaping the principles that will guide your branding decisions in the future.

Voice & Tone

Building upon the work in your brand strategy, we develop the verbal identity, defining how your brand will sound—while creating the messages that personify your brand’s voice.

Brand Identity

We invent rich visual languages and systems, designing how brands should look and behave in the world. These systems include logos, wordmarks, color palettes, typography, illustration, iconography, and photography.

What's included

Brand Promise & Principles
A clarifying brand promise that's underpinned by principles, defining how the brand should look and sound in the world
Brand Exploration
A deep exploration of two distinct brand directions, along with guidance on selecting a brand direction
Logo & Wordmark
A distinct symbol and wordmark that can be used across a range of experiences and mediums
Color Palette
A unique and thoughtful color palette that includes RGB and CMYK values
Typographic Voice
A selection of typefaces that can be used to create a memorable voice for the brand
Art Direction
Clear guidance on the use of imagery in brand experiences
Brand Guidelines
A clear and concise document that memorializes all of the creative decisions that define the brand