Paid Ads & Sales Funnels Specialist | Social Media Manager

Mercy Samson

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About this service

Summary

Our Full-Service Paid Search and Social Media Marketing Agency is committed to helping businesses grow through data-driven marketing strategies. We specialize in creating and managing campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn, delivering maximum reach and ROI. Whether you aim to increase sales, drive traffic, or enhance brand awareness, we provide customized solutions tailored to your specific goals. Our expert team takes the time to analyze your unique market and develop personalized strategies that produce measurable results. Our Core Services: Paid Search Advertising: Using Google Ads, Bing Ads, and YouTube, we attract high-quality traffic with precise keyword targeting and optimize for better visibility through Search, Display, and Video campaigns. Social Media Advertising: We design targeted ad campaigns on Facebook, Instagram, and LinkedIn, delivering engaging content and strategic audience targeting to boost conversions and engagement. Campaign Management: From strategy to optimization, we handle all aspects of your paid search and social campaigns, monitoring performance daily to maximize ROI. Conversion Rate Optimization (CRO): We enhance your landing pages and user experience to convert visitors into customers. Analytics & Reporting: We provide detailed performance reports to track key metrics like conversion rates, click-through rates, and ROI, ensuring full transparency. Why Choose Us? Customized, data-driven solutions tailored to your industry and goals. Full transparency through detailed reports and real-time insights. Expertise across platforms like Google Ads and Instagram to drive measurable results. Scalable results for businesses at any stage of growth. Partner with us to take your paid search and social media marketing to the next level and achieve tangible business results!

Process

Initial Consultation We begin with a discovery call to understand your business, target audience, and specific goals for the campaign. 2. Strategy Development Based on your objectives, we create a tailored advertising strategy, including audience targeting, ad creatives, and budget allocation. 3. Ad Creation & Setup We design compelling ad creatives and set up the campaign across platforms, ensuring proper tracking through tools like Google Tag Manager and Facebook Pixel. 4. Campaign Launch & Management The ads are launched, and we continuously monitor performance, optimizing in real-time to improve conversions and reduce costs. 5. Reporting & Optimization We provide regular performance reports, including key metrics and insights. Based on the data, we refine the strategy to maximize ROI. 6. Review & Recommendations After the campaign ends, we present a full report and offer recommendations for future campaigns to keep driving results.

FAQs

How long does it take to see results from a paid ads campaign?
While some results can be seen within the first few weeks, most campaigns need 30-60 days for optimization to drive consistent, high-quality results.
What platforms do you run ads on?
We run ads across various platforms including Facebook, Instagram, Google, YouTube, and more, depending on where your target audience is most active.
How do you measure the success of a campaign?
We track key metrics like conversions, return on ad spend (ROAS), cost per acquisition (CPA), and overall revenue growth to evaluate campaign success.
Do I need a large budget to see results?
We work with a range of budgets. While a larger budget can scale results faster, we focus on optimizing ad spend to ensure you get the most value for your investment.
How will I know what’s happening with my ads?
You’ll receive regular performance reports with clear insights and actionable data, and we’re available for ongoing communication to discuss progress and adjustments.

What's included

Campaign Performance Overview
A detailed report summarizing key performance metrics such as impressions, clicks, conversion rates, and overall ad spend, providing a snapshot of the campaign's effectiveness and reach.
Audience Insights & Targeting Review
A breakdown of the demographics, behaviors, and platforms where ads performed best, along with analysis of audience targeting to optimize future campaigns.
Ad Creative & A/B Testing Results
An analysis of the performance of different ad creatives (images, videos, copy) and insights from A/B tests, highlighting what resonated most with the audience.
Return on Investment (ROI) & Conversion Analysis
A comprehensive analysis of the campaign’s financial performance, including cost per conversion, return on ad spend (ROAS), and overall impact on revenue or lead generation.
Optimization & Future Recommendations
Actionable insights and recommendations for improving future campaigns, including adjustments to targeting, bidding strategies, and creative elements based on the current campaign's data. A comprehensive analysis of the campaign’s financial performance, including cost per conversion, return on ad spend (ROAS), and overall impact on revenue or lead generation.

Example projects