What's included

• My Process + More

  • The first thing I'll do—when we start collaborating—is to interview you and your team with my stakeholder questions. These range from the story behind the brand, why you enjoy your work, mission, values and beyond. • Next I'll walk you through my creative brief to get all the details of your project: messaging points, brand voice, customer pain points, features/benefits, what you want potential and existing customers to come away with and the action you want them to take. • You'll get a highly creative storyteller and seller who will take all of this information to build out the perfect flow of messaging points and calls to action—elevating the copy to a new level. And that's before I pen a single word. • I'll pen engaging, persuasive copy for your deliverable(s) that resonates with your target audience(s). • You can expect words that invite exploration, stir curiosity and turn browsers into buyers. And skeptics into believers. • You've found a research- and strategy-first copywriter who looks to understand the big picture before coming up with the big idea(s). The path forward to penning every word. • I'm a practitioner of active listening, have the ability to not only think outside the box—but to turn that box into confetti, as well as work with grace under pressure. • I'm a smart writer who pays attention to the tiniest of details like proofreading and staying on-brand, as well as time management and always being open and receptive to feedback and edits. • I come with 26.5 years of experience under my belt. 100+ brands. 50 industries, led by banking, credit cards & other financial sectors, health & wellness, hotels & resorts and beyond. Lots of brand voices, some of which I created from scratch. • I've had the great fortune to learn from and partner with ad agencies led by Energy BBDO, FCB CHI, Digitas, Digitas LBi, Havas Worldwide and the legendary Leo Burnett. • As a bonus, I can project manage—if you'd like me to—especially when/if you'd like me to I team up with your art director, graphic designer and or web designer.

• Website & Landing Page Copywriting

  Between a compelling homepage hero headline and body copy to captivating subheads and powerful CTAs, I will create the website copy you deserve and imagine. And it all starts with me interviewing you with my creative brief to get all of the details of your project. Be sure to tour my samples. I look forward to hearing about your project(s).

• Ads & Ad Campaigns—Print, OOH, Digital, Banners

  I will write captivating, imaginative ads and campaigns in whichever brand voice you have. Plus I can create one from scratch. This all begins with my creative brief interview to understand and integrate all of your project requirements. Be sure to tour my samples. I look forward to collaborating with you and your team.

• Emails [One-Offs and Campaigns]

  You can expect nothing short of convincing emails, in pretty much whichever category you want: welcome, product launch, abandoned cart, event, nurture, switching... . I'll pen awesome, email open inducing subject lines to closing CTAs that get clicked. In fact, for my own cold email outreach via Constant Contact—for 5,000+ sends—I had a 50% open and 8% click rate. Get ready.

• Brand, Product, Service Naming & Taglines

  As with all of my other services, this one will begin with my creative brief interview to get the whole picture of your project. This will include my asking about your brand voice, customer pain points, key messages and so on. Once I have this info, I'll look for inspiration from a number of sources beyond my noggin: different languages (i.e., Latin and Greek), art, animals, trees, cities, etc., to incorporate into the names. Taglines and URLs are also included.

• The Rest of My 25 Service Offerings

  In-Store Collateral, Social Media Content, Short- and Long-Form Copy, Product & Service Descriptions, Radio, TV & Video Scripts, Short- & Long-Form Copy, Articles, Social Media Ads & Posts, LinkedIn Profiles, Professional Bios, Subject Lines/Headlines/Taglines, About, Mission, Vision & Company Profiles, Brochures, Newsletters, Direct Mail, Podcast Teasers & Promos, Personas, Copy Strategy, Brand Strategy, Surveys, Promotional Tactics, Stakeholder Interviews, Presentations/Decks, Project Management, Voiceover Work... and SEO, coming this summer.