Expert Analytics and Data-Driven Strategies for Growth

Jessica Elkins

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Starting at

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About this service

Summary

I offer a comprehensive marketing analytics consultancy service, specializing in Google Analytics 4, Google Ads, Facebook Ads Manager, and data visualization using Looker Studio. What sets me apart is my expertise in custom conversion tracking, full funnel tracking, and ad operations optimization, ensuring that clients not only understand their data but also leverage it to drive tangible business growth. My approach is hands-on and tailored to each client's unique needs, with a focus on actionable insights and measurable results.

What's included

Custom Analytics Dashboard
A tailored dashboard in Looker Studio (formerly Google Data Studio) that provides real-time insights into key performance indicators (KPIs), campaign performance, and user behavior.
Google Analytics 4 Configuration
A fully configured Google Analytics 4 property with custom event tracking, conversion setup, and enhanced measurement features to capture critical user interactions.
Google Ads and Facebook Ads Integration
Integration of Google Ads and Facebook Ads Manager with analytics platforms for comprehensive ad performance tracking and optimization.
Custom Conversion Tracking
Implementation of custom conversion tracking using event listeners and Google Tag Manager to monitor specific user actions that are vital for business objectives.
Full Funnel Tracking
A complete funnel tracking setup that captures the customer journey from initial engagement to conversion, highlighting drop-off points and opportunities for optimization.

Example projects