What's included

• Overview

  Examination of your existing brand and customer base - Assessment of both current and inspiring competitors - Identification of the target audience through positioning and buyer persona analysis - Presentation of conceptual identity proposals {if your brand is new then I will ask some questions to proceed}

• Mood board

  Creative mood boards

• Logo Suite

  Primary logotype, secondary logotype, and a simplified submark

• Brand Colors

  Brand color scheme to keep your brand consistent

• Brand Fonts

  Brand font scheme to keep your brand living

• Brand In Action

  Mockups to showcase and share your new branding

• Style Guide

  1-Page Brand Style Guide Sheet