Brand & Visual Identity
Starting at
$
500
About this service
Summary
What's included
Branding Project
Designing a branding package for your business. Which will involve the following steps: 1. Design Brief: I“ll understand from your perspective what exactly you’re looking forward to achieving with this branding creation. I will have a one on one time to discuss your ideas and to get a scope of what you have envisioned. 2. Market & User Research: I will conduct research focused on the industry of your business, on the history of the industry and on direct and indirect competitors of your business. I will also research into your typical customers and their preferences and behaviours, and ultimately I‘ll look into the logo designs that have been successful and current styles and trends that are related to the design brief. 3. Logo Design: Then, I will develop the logo design concepts around the brief and research. I‘ll use my creativity and experience to design a logo for you. And then design a presentation for you. 4. Presentation & Revisions: I will create a Moodboard, which will feature a couple of main logo ideas, inspirational images, textures and fonts that will embody your branding identity. I’ll ask you to gather feedback on them to later join me for a call in which I‘ll go through your feedback together, apply live changes and perfect your logo of choice. You will have 2 opportunities for review, once prior the call and one after the call. Any feedback beyond those will be charged additionally. 5. Branding Guidelines: Once the logo is agreed upon and approved, I will create a set of Branding Guidelines for your Branding Identity, which will include logo permissions and appliances, logo variations, color codes and font allowances. This will be a booklet created into a .PDF file so you have access to it and can hand over to other designers (printing, web, etc). In addition to this, I will create a profile image and a cover illustration for your social media accounts. 6. Final Deliverable: I will prepare, export and organise digital files into a downloadable folders containing all of the following files in their corresponding formats: ○ Original Logo: .PNG, .JPEG, .PDF, .SVG, and .AI ○ Black and White Logo: .PNG, .JPEG, .PDF, .SVG, and .AI ○ Grayscale Logo: .PNG, .JPEG, .PDF, .SVG, and .AI ○ Monochromatic Logo: .PNG, .JPEG, .PDF, .SVG, and .AI ○ Branding Guidelines: .PDF ○ Profile Image and Cover Illustration for relevant Social Media platforms
Duration
2 weeks
Skills and tools
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